- Lead the overall online business, driving revenue growth through platform optimisation, digital marketing, and data-driven decision making.
- Responsible for managing e-commerce operations, performance analytics, and customer experience across all digital touchpoints.
Our client is a well-established retail brand with a strong omnichannel presence and an ambitious digital growth agenda. They are known for their customer‑centric approach, innovation mindset, and commitment to long‑term brand building.
Description
- Own and drive revenue growth and P&L performance across key marketplaces (Shopee, TikTok Shop, Lazada, Zalora).
- Develop and execute platform‑specific growth strategies, including SWOT analysis, competitive tracking, and campaign planning.
- Lead monthly and mega campaign participation, maximizing sales impact through strong execution and cross‑team collaboration.
- Scale social commerce initiatives such as TikTok livestreaming, affiliate programs, and influencer partnerships to drive traffic and conversion.
- Oversee end‑to‑end marketplace operations, including pricing, promotions, content, storefront, and product listing optimization.
- Manage merchandising and inventory readiness, ensuring optimal assortment, sell‑through, and campaign alignment.
- Monitor KPIs, sales performance, and platform analytics, optimizing paid media and operations to drive continuous improvement.
Profile
- Bachelor's degree in Marketing, Business, E‑commerce, or a related discipline, with a strong commercial foundation.
- At least 5 years of hands‑on experience managing major marketplaces such as Shopee, Lazada, TikTok Shop, and Zalora.
- Demonstrated success in owning P&L and driving revenue growth through data‑driven decisions and execution excellence.
- Proven expertise in campaign management and marketplace operations, from planning to post‑campaign optimisation.
- Practical experience in social commerce and livestreaming, leveraging creators, affiliates, and content to boost conversion and engagement.
Job Offer
- Competitive salary package with performance‑based incentives
- Opportunity to lead and grow a key business function with autonomy
- Exposure to regional or large‑scale digital projects
- Supportive culture with career progression and learning opportunities
For a confidential discussion about this role please contact Li Lean Chan at +60 3 2302 4061.