Greeting from Focus Point Vision Care Group! This role is to support the E-Commerce Manager / Head of Department in overseeing end-to-end e-commerce operations, driving online sales growth, improving operational efficiency, and ensuring alignment between online platforms and physical retail strategies.
Key Responsibilities
E-Commerce Operations & Performance
- Assist in managing daily e-commerce operations, including website, marketplaces, order fulfilment, and post-sales processes.
- Monitor and analyse e-commerce performance metrics such as sales, traffic, conversion rate, and average order value, and propose improvement initiatives.
- Review existing processes and SOPs, identify gaps, and recommend enhancements to improve efficiency and customer experience.
Platform & Content Management
- Manage and optimise the company website and various online selling platforms, ensuring product listings, pricing, promotions, and content accuracy.
- Coordinate online product launches, campaigns, and seasonal initiatives in alignment with marketing and retail teams.
- Ensure all online content and activities are consistent with brand positioning and support omnichannel objectives.
- Support the planning and execution of online sales campaigns, promotions, and bundled offers to drive revenue growth.
- Work closely with marketing teams on digital advertising and traffic acquisition initiatives, ensuring campaigns are effectively executed and optimised.
- Track campaign performance and prepare post-campaign analysis reports with insights and recommendations.
Customer Experience & Support
- Provide operational support to customer service teams by improving response workflows, FAQs, and post-purchase communication.
- Monitor customer feedback, reviews, and complaints, and work with relevant stakeholders to improve customer satisfaction and retention.
- Assist in developing repeat-purchase and retention initiatives, including contact lens refills, loyalty mechanics, or subscription-based models.
Team Leadership & Cross-Functional Collaboration
- Lead, guide, and supervise e-commerce team members to ensure tasks and projects are completed effectively and on time.
- Coordinate with internal departments such as retail operations, marketing, logistics, and IT to ensure smooth omnichannel execution.
- Act as a liaison between online and offline teams to maintain consistency in pricing, promotions, and customer messaging.
Reporting & Management Support
- Prepare regular e-commerce performance reports for management review.
- Support the E-Commerce Manager and HOD in planning and implementing medium-term initiatives for e-commerce growth.
- Undertake ad-hoc duties and special projects as assigned by the HOD from time to time.
Job Requirements
- Minimum 2–4 years of working experience in e-commerce, preferably within the retail or omnichannel industry.
- Hands-on experience managing e-commerce platforms, marketplaces, and online order fulfilment processes.
- Strong communication, writing, analytical, and problem-solving skills.
- Ability to analyse data and translate insights into actionable improvements.
- Good leadership and people management skills, with the ability to guide and motivate team members.
- Proactive, detail-oriented, and able to work independently with minimal supervision.
- Creative, adaptable, and committed to continuous improvement.