Director of Marketing & Business Development (Luxury Resort)

Berjaya Corporation Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A luxury resort company in Kuala Lumpur is seeking a visionary Director of Marketing & Business Development to lead their branding and marketing initiatives. This role involves developing brand strategies, overseeing integrated marketing campaigns, and identifying new business opportunities. The ideal candidate has over 8 years of experience in strategic marketing, particularly within the luxury hospitality sector. Competitive remuneration and opportunities for career advancement are offered in a dynamic environment.

Benefits

Career advancement opportunities

Competitive remuneration

Influential leadership role

Qualifications

• 8+ years of progressive experience in strategic marketing and brand management.
• 5+ years in a leadership role within luxury hospitality or premium lifestyle.
• Proven track record of executing successful marketing campaigns.
• Strong expertise in digital strategy and content creation.
• Exceptional storytelling skills to engage diverse audiences.

Responsibilities

• Develop and lead a compelling brand vision and narrative.
• Plan and execute omni-channel marketing campaigns.
• Identify and cultivate high-value partnerships.
• Lead and develop a talented sales team.
• Oversee the digital marketing landscape and optimize performance.

Skills

Brand strategy

Integrated marketing

Business development

Digital marketing

Analytics

Strong communication

Collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Director of Marketing & Business Development (Luxury Resort)

We are an exclusive luxury island resort seeking a visionary Director of Marketing & Business Development to author our next chapter.

Key Responsibilities

• Brand Strategy & Storytelling: develop and lead a compelling brand vision and narrative that elevates our position within the luxury escape segment, ensuring consistency across all touchpoints.
• Integrated Marketing Leadership: plan and execute omni‑channel marketing campaigns—from digital to partnerships and PR—to build awareness, engage audiences, and generate qualified demand.
• Strategic Business Development: identify and cultivate high‑value partnerships and new market opportunities that align with our brand ethos and contribute to revenue diversification.
• Commercial Collaboration: lead and develop a talented sales team to ensure marketing strategies translate into effective pricing, packaging, and promotional plans that achieve business objectives.
• Digital & Analytics: oversee the digital marketing landscape, leveraging data and insights to optimize performance, enhance guest engagement, and demonstrate ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 8 years of progressive experience in strategic marketing, brand management, or business development, with at least 5 years in a leadership role within luxury hospitality, travel, or premium lifestyle.
• A proven track record of building brand equity and executing successful marketing campaigns that have driven measurable business growth.
• Strong expertise in modern marketing disciplines, including digital strategy, content creation, and analytics.
• Exceptional communication and storytelling skills, with the ability to engage diverse audiences.
• A collaborative leader with a commercial mindset and experience in international markets is a significant advantage.

Why Join Us

• Shape a Legacy: Lead the marketing vision for a distinctive luxury destination with immense potential.
• Strategic Influence: Play a pivotal role at the leadership level, where your ideas directly shape our commercial future.
• Career Advancement: Grow within a respected hospitality group that values innovative leadership.
• Competitive Remuneration: Enjoy a comprehensive package designed to attract and retain top talent.

Application questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?