Director, CCPF - Cards Product MY

CIMB; Malaysia; On-site; MYR 180,000 - 250,000; Full time

Job summary

A leading financial institution in Malaysia is seeking a seasoned professional to define and execute its credit card product strategy. The successful candidate will have over 10 years of experience in financial services, particularly in credit cards and payments. Responsibilities include overseeing the product lifecycle, enhancing value propositions, and leading a high-performing team. Strong analytical and leadership skills are essential, and knowledge of digital payments trends will be advantageous.

Qualifications

• 10+ years of experience in credit cards or related financial services.
• Proven track record in cards portfolio management and customer engagement.
• Knowledge of digital payments and fintech trends is an advantage.

Responsibilities

• Define and execute credit card product strategy.
• Lead enhancement of card value propositions across segments.
• Oversee product lifecycle management.

Skills

Analytical skills

Stakeholder management

Leadership skills

Communication skills

Education

Bachelor’s degree in Business or related discipline

MBA preferred

Job description

Job Description

Strategic & Business Management

• Define and execute CIMB’s credit card product strategy in alignment with business objectives.
• Lead the enhancement and development of card value propositions across segments (mass, affluent,).
• Oversee end-to-end product lifecycle management, including concept development, benefits, features, and market positioning.
• Partner with Visa, Mastercard, and other scheme partners to leverage insights, and product innovation opportunities.
• Identify and launch new product initiatives to address emerging customer needs, payment trends, and lifestyle demands.

Leadership & Collaboration

• Drive acquisition, activation, and spend strategies through compelling product propositions.
• Monitor product performance, profitability, and market competitiveness, making recommendations for continuous improvement.
• Ensure alignment of products with regulatory requirements and internal compliance policies.
• Lead, coach, and develop a high-performing product management team.

Job Requirements

• Bachelor’s degree in Business, Finance, Marketing, or related discipline. MBA preferred.
• 10+ years of experience in credit cards, payments, consumer banking, or related financial services.
• Proven track record in cards portfolio management, usage growth, and customer engagement.
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent leadership, stakeholder management, and communication skills.
• Knowledge of digital payments, fintech trends, and loyalty ecosystems is a strong advantage.