Direct Sales Manager

MAXIS Malaysia; Tawau; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading telecommunications company seeks a marketing professional in Tawau, Sabah to develop and execute marketing strategies aimed at driving customer acquisition and expanding brand presence. The ideal candidate will have experience in managing marketing activities, promoting products, and ensuring effective team performance. This role offers a chance to work in a collaborative environment that values commitment and innovation.

Qualifications

• Experience in driving customer acquisition through strategic activations, promotions, and engagement programs.
• Ability to develop and execute channel, segment, and location-based marketing plans.
• Experience in managing, training, and deploying sales teams, promoters, and activation personnel.

Responsibilities

• Develop marketing plans to support sales ambitions and activities.
• Monitor branding quality and compliance in key areas.
• Run performance reviews with regional stakeholders to align campaign strategies.

Skills

Customer acquisition

Collaboration skills

Budget management

Event ROI measurement

Job description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

Develop strategies and plans to support regional sales ambitions in driving; channel development and expansion, under-penetrated segment development, on-ground brand and product awareness, product awareness, dominant in-store merchandising, to enable strong sales / subscriber acquisition performance and regional revenue growth.

What are you accountable for?

Responsible for developing the channel, segment, and location based marketing plans to support the regional sales ambitions and plans

Accountable for planning and organizing of regional on-ground activation activities for all products, including securing of necessary budget, development of business case and measuring the performance against business case targets. Regular updates of the activities are to be shared with regional and HQ stakeholders to ensure constant alignment of plans and objectives.

Driving the regional sales on ground activation (SGA) plan to meet below KPIs:-

• 2. Effective internal and partners briefing - timeliness
• 3. Strong internal stakeholder and partner engagement
• 4. BTL branding and product communication
• 5. Reach and productivity
• 6. Innovation and adoption of digital initiatives

Manage the Hotlink Foot Soldier and Promoters to ensure that the teams are well staffed, trained, and deployed in strategic areas/segment with strong customer acquisition performance

Monitor branding and merchandising quality and compliance in the regions, for both in store and outdoors, to ensure that Hotlink and Maxis products and branding area dominant in all key market centers. Work closely with Regional Channel Marketing team to tweak marketing collateral development/production to ensure communication effectiveness at the regions.

Develop programs and events to attack under-penetrated areas / segments such as youths at campuses/schools, government individuals at key government ministries/buildings, etc

Run regular performance reviews and planning sessions with key regional stakeholders to align campaign strategy, performance, rewards, and improvement plans

Constantly benchmark best performances in other regions / industries and monitor competition activities as part of the planning process, to ensure that Maxis maintains our branding dominance and in all key market centers

What do you need to have for this role?

Ability to develop and execute channel, segment, and location-based marketing plans, including on-ground activations.

Experience in driving customer acquisition through strategic activations, promotions, and engagement programs.

Strong collaboration skills to engage internal teams, partners, and external vendors effectively.

Ability to manage budgets, develop business cases, and measure event ROI against KPIs.

Ensure brand dominance in key markets through effective BTL marketing and merchandising strategies.

Experience in managing, training, and deploying sales teams, promoters, and activation personnel to maximize performance.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

About Us

Tomorrow Begins Today

We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today, as we make aspiration achievable today with reliable connectivity and simple experiences.

We deeply believe that the key element to our success has always been our people. Visit our careers page to learn more about #LifeAtMaxis.

#SimplyMaxis Culture

To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded the language of commitment, performance, and possibilities to embody our culture values. Our #SimplyMaxis culture encompasses four values which are ‘Keep It Simple’, ‘Focus On Real Customer Needs’, ‘Go For Gold’, and ‘Celebrate Winning Together’.

Watch these videos and hear from our people who live and breathe our #SimplyMaxis culture.