Digital Usage Analyst

United Overseas Bank; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading Asian bank in Kuala Lumpur is seeking a Strategic Marketing Communications professional to enhance digital customer engagement. This role includes conceptualizing campaigns, managing communications, and leveraging data analytics to drive better conversion rates across mobile banking services. The ideal candidate should have a Bachelor's degree and proficiency in marketing tools. A strong foundation in analytics and project management is essential for success in this position.

Qualifications

• Bachelor's degree in a relevant field.
• Strong skills in marketing and analytics.
• Ability to conduct A/B testing and analyze customer behavior.

Responsibilities

• Conceptualize and create plans for digital customer acquisition.
• Manage customer communication focusing on engagement.
• Use analytics to understand customer behavior for strategy refinement.
• Monitor existing features in digital banking systems.

Skills

Marketing

Microsoft Office (PowerPoint, Excel, Word)

Analytics tools (Qlik, Adobe Analytics)

JIRA

Confluence

Education

Bachelor's degree

Tools

Microsoft Office

Analytical tools

JIRA

Confluence

Job description

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long‑term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Strategic Marketing Communications

• Able to conceptualize and create plans to acquire new digital customers, keep them active and engaged digitally.
• Define and prioritize campaigns and initiatives that improve digital engagement and conversion.
• Champion customer needs and translate insights into actionable product improvements.
• Manage customer communication by focusing on customer experience and user journey to drive digital adoption & usage;
• Responsible to ensure consistent quality execution of all marketing initiatives.

Campaign Marketing (Mobile and Internet Banking)

• Focus to drive, Mobile Banking (TMRW) on customer lifecycle from adoption to usage;
• Manage internal stakeholders & all bank channels eg Sales, Branches, Operations, Call Centre;
• Responsible to provide consistent reports (Regulatory & Management) and measure success.
• Liaise and work with various stakeholders (Legal, Compliance, Strategic Communications, Brand, Channels, Demand team, Vendor, T&O and etc) pertaining to the development and implementation of TMRW campaigns and communications.
• Compliance to Group, Local & Regulatory policies for Digital Banking.
• Implement and execute strategy to educate and train internal customer about TMRW services for them to provide the basic support to customer.
• Provide updates to senior management monthly or adhoc reports/presentation whenever necessary.

Data-Driven Decision Making

• Use analytics to understand customer behaviour and product performance to refine marketing and communication strategy in order to drive better conversion.
• Conduct A/B testing and funnel tracking to draw learnings to plan for future campaigns / initiatives.

Others – Reporting and Monitoring

• Monitor and support existing features in digital and mobile banking system.
• Support front-liners on any queries on the features/system functionality.
• Review guidelines (by Group/regulatory) to ensure in‑compliance and monthly reporting.

Core Competencies (Technical Competencies)

• Marketing
• Microsoft Office (PowerPoint, Excel, Word)
• Analytics tools (Qlik, Adobe Analytics)
• JIRA and Confluence

Additional Requirements

University – Bachelor

Equal Opportunity Employment

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non‑merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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