Digital Marketing Strategist

Ricebowl; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading local company in Kuala Lumpur is seeking a Social Media Strategist to enhance engagement and drive jobseeker actions. This role requires a Bachelor's degree in Marketing along with 2–3 years of experience in digital marketing. Candidates should be proficient in English and Bahasa Malaysia, with strong skills in content creation and data analysis. This position offers opportunities for professional growth and a comprehensive benefits package including medical insurance and annual leave.

Benefits

Annual Leave

Medical and Hospitalisation Leave

EPF / SOCSO / PCB

Medical Insurance

Qualifications

• 2–3 years of experience in digital marketing or social media strategy.
• Strong proficiency in both English and Bahasa Malaysia.
• Proven experience developing and executing successful social media strategies.

Responsibilities

• Develop and execute social media strategies to drive engagement.
• Manage a structured content calendar across multiple platforms.
• Analyse performance metrics and optimise campaigns.

Skills

Social media strategy

Content creation

Data analysis

Community management

Copywriting

Education

Bachelor’s degree in Marketing or Communications

Job description

Responsibilities

• Develop and execute social media strategies to drive content growth, traffic, and jobseeker actions.
• Manage a structured content calendar across TikTok, Facebook, Instagram, and LinkedIn.
• Create engaging content ideas, scripts, captions, and concepts tailored to jobseekers & employers.
• Analyse performance metrics and optimise campaigns based on insights.
• Ensure consistent brand voice, tone, and messaging across platforms.
• Monitor trends in careers, HR, job search, and workplace topics.
• Oversee community interactions by responding and engaging with followers.
• Plan and manage social media advertising campaigns to drive qualified leads.
• Test new formats, hooks, and content types to boost engagement and reach.
• Collaborate closely with marketing, sales, product, and recruitment teams to align executions with business goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2–3 years experience in digital marketing or social media strategy.
• Strong proficiency in both English and Bahasa Malaysia.
• Proven experience developing and executing effective social media strategies.
• Solid understanding of content funnels, audience behaviour, and platform algorithms.
• Able to analyse data (engagement, reach, traffic, conversions) and turn insights into action.
• Excellent copywriting skills with adaptable tone and style.
• Experience managing content calendars and community interactions.
• Skilled in handling content projects from ideation to execution.
• Bonus: experience in paid ads (Facebook Ads, TikTok Ads, Google Ads).

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF / SOCSO / PCB
• Medical Insurance