Digital Marketing Specialist / Coordinator (F&B)

Mixue; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A global beverage brand is seeking a talented Digital Marketing Specialist to enhance brand visibility through social media and various marketing campaigns. Responsibilities include planning events, creating engaging online content, and analyzing campaign performance. Candidates should have a Bachelor's Degree in Marketing and 1-3 years of relevant experience. Strong analytical and communication skills are essential. Join us for a fulfilling journey in a fun and caring work environment.

Qualifications

• 1-3 years of experience with online ad platforms.
• A proven track record of managing contracts and building partnerships.
• Excellent communication skills to manage multiple stakeholders.

Responsibilities

• Plan and coordinate company participation in trade shows and exhibitions.
• Create engaging content for Facebook, Instagram, TikTok, and more.
• Analyze weekly and monthly performance metrics for content optimization.

Skills

Social media management

Analytical skills

Digital marketing campaign development

Event coordination

Content optimization

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

We are a fresh tea beverage brand from China - "MIXUE," with over 40,000 stores worldwide and 5,000 employees. We are actively expanding into global overseas markets, aiming not only to bring high-quality, affordable deliciousness to the world but also to be a caring and fun company for our employees. We look forward to having excellent individuals like you to join us.

Responsibilities

• Event Coordination: Plan and coordinate company participation in trade shows, exhibitions, and promotional events to enhance brand visibility.
• Social Media Mastery: Handle various social media platforms, creating engaging content for Facebook, Instagram, TikTok, and more.
• Content Optimization: Enhance video content for maximum visibility and interaction, in line with each platform’s algorithm.
• Campaign Creation: Develop and execute innovative digital marketing campaigns to boost online visibility and engagement.
• Cross-functional Collaboration: Work closely with internal teams and designers to create impactful marketing materials.
• Performance Analysis & Reporting: Analyze weekly and monthly performance metrics to evaluate content effectiveness and identify optimization opportunities.

Qualifications

• Bachelor’s Degree in Marketing or related field.
• 1-3 years of Experience with online ad platforms (Google Ads, Facebook, TikTok).
• Strong analytical skills for monitoring and optimizing campaigns.
• Able to manage multiple tasks and meet deadlines.
• Proven track record of negotiating, managing contracts, and building partnerships with influencers.
• Excellent communication and relationship-building skills, with the ability to manage multiple stakeholders.
• F&B industry experience is an advantage.

If this is the career that you are looking for, we thought you should join our team!