Digital Marketing Specialist

Hexamatics; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency based in Kuala Lumpur is looking for a Digital Marketing Specialist to expand their marketing efforts. This role requires planning and executing digital marketing strategies including content, social media, and SEO. Candidates should have 1-2 years of experience in a similar role, fluency in English and Chinese, and a strong analytical mindset. The position offers opportunities for creative campaign planning and optimization in a collaborative team environment.

Qualifications

• Minimum 1-2 years of hands-on experience in digital marketing campaigns.
• Experience with planning and executing instant messaging campaigns.
• Fluent in English and Chinese, both spoken and written.

Responsibilities

• Plan and execute digital marketing strategies and campaigns.
• Track and optimize paid marketing campaigns using A/B testing.
• Collaborate with the marketing team to improve performance.

Skills

Digital Marketing Concepts

Data-driven Optimization

SEO

Communication Skills

Analytical Mindset

Lead Generation

Campaign Planning

Team Collaboration

Education

Diploma/Bachelor Degree in Marketing or relevant field

Tools

Google Analytics

Ad Serving Tools

Web Analytics Tools

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the job Digital Marketing Specialist

JOB ACCOUNTABILITIES / KEY RESULTAREA

• Plan, and execute digital marketingstrategies and campaigns, including content, social media, display advertising,email, instant messaging, search engine marketing
• Track, measure, generate reports andoptimize paid marketing campaigns with data-driven approaches (e.g. splittesting, A/B testing etc.)
• Design and optimize lead funnels tomaximize conversions, by optimising targeting, copy and messaging
• Update, optimize and maintain leadpage (landing page) to improve conversion
• Support the development of marketingcustomer database
• Collaborate with marketing team matesto maintain and upgrade marketing performance and ROI
• Stay up-to-date with digital marketingtrends and potential new channels and strategies to keep us ahead

QUALIFICATIONS & COMPETENCES

• Diploma/Bachelor Degree in Marketingor relevant field
• Good interpersonal, communication,analytical mindset, negotiation skills, innovative thinking and versatileability to work in a team and work independently
• Proven experience as Digital MarketingExecutive or similar role
• Excellent understanding of digitalmarketing concepts and best practices
• Minimum 1-2 years hands-on experiencewith planning, building, optimizing paid search and social media campaigns
• Working knowledge of ad serving tools(e.g., DART, Atlas)
• Perfect knowledge of web analytictools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• In-depth knowledge of various paidchannels and technologies including re-targeting, social media advertising,paid search, programmatic advertising etc.
• Experience in identifying targetaudiences and devising digital campaigns that engage, inform and motivate
• Minimum 1 years hands-on experiencewith planning and executing of instant messaging campaigns including WeChat,WhatsApp and Telegram
• Fluent in spoken and written Englishand Chinese
• Possess some skill and experience inwriting advertising copy (professionally and creatively)
• Minimum 1-2 years experience in clickfunnels and social media lead generation solutions
• Good understanding of SEO &minimum 1-year experience with SEM, including keyword research
• Excellent organizational andtime-management skills, communications & interpersonal skills
• Proactive and consistently alignedwith our company's objective and vision