Digital Marketing Senior Executive

Visual Solutions (M) Sdn Bhd; Kuala Lumpur; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A marketing solutions provider in Kuala Lumpur is looking for a skilled Digital Marketing Executive to develop and execute digital marketing strategies. The ideal candidate has at least 4 years of experience in digital marketing, strong analytical skills, and fluency in Mandarin and English. Responsibilities include managing marketing campaigns, conducting market research, and overseeing social media accounts. The role offers a hybrid working model and a range of benefits including performance bonuses and medical insurance.

Benefits

Hybrid Working mode

Annual Leave

Medical Leave

Performance Bonus

Medical & Life Insurance

Qualifications

• Minimum 4 years of experience in digital marketing or a similar role.
• Proven experience in managing company social media accounts.
• Strong analytical and project management skills.
• Fluent in Mandarin and English.

Responsibilities

• Develop and execute annual digital marketing strategies.
• Evaluate marketing campaign performance and analyze data.
• Manage and evaluate external vendors and agencies.
• Optimize paid media campaigns to maximize ROI.

Skills

Digital marketing strategies

SEO/SEM

Google Analytics

Mandarin proficiency

Project management

Communication skills

Social media management

Education

Bachelor’s Degree in Marketing

Job description

Job Responsibilities

• Develop and execute annual digital marketing strategies and budget allocation to strengthen brand presence and conversion rates.
• Responsible for branding company products and planning overall marketing directions.
• Responsible for event planning and management, including seminars, exhibitions, and conferences that align with company objectives.
• Evaluate marketing campaign performance and analyze data to identify improvement opportunities.
• Liaise with internal departments and external service providers to promote programs and campaigns effectively.
• Update website and social media platform content regularly, including copywriting and visual coordination.
• Ensure all marketing plans and activities are executed according to project timelines.
• Conduct competition research and market analysis to identify target audiences and industry trends.
• Perform in-depth market research and analysis to evaluate brand awareness, marketing trends, and competitor movements.
• Plan and assist with new product launches, promotional events, and marketing campaigns.
• Perform product demonstrations for customers, staff, and other stakeholders when necessary.
• Supervise and guide junior marketing staff or interns in content development and daily tasks.
• Collaborate closely with cross‑functional teams such as Sales, Product, and Design to ensure consistent brand messaging.
• Manage and evaluate external vendors, agencies, and media partners to achieve marketing objectives.
• Optimize paid media campaigns (Google Ads, Meta Ads, SEO/SEM, etc.) to maximize ROI and lead generation.
• Monitor and report marketing KPIs, providing data‑driven recommendations for continuous improvement.
• Assist in the development of business plans and identify new market opportunities for company growth.
• Provide product recommendations and marketing insights to Management to support revenue growth.

Job Requirements

• Bachelor’s Degree in Marketing or any relevant field.
• Minimum 4 years of experience in digital marketing or a similar role.
• Proven experience in managing company social media accounts and executing integrated marketing campaigns.
• Excellent understanding of digital marketing concepts, SEO, SEM, Google Analytics, and content marketing strategies.
• Experience in B2C social media management and content generation preferred.
• Strong analytical, communication, and project management skills.
• Fluent in Mandarin and English, with excellent written and verbal communication abilities. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin‑speaking clients.
• Ability to work independently with minimal supervision and lead marketing initiatives.

Our Benefits

• Hybrid Working mode with 3 days working in the office and 2 days working remotely.
• Annual Leave, Medical Leave, Maternity Leave, Paternity Leave.
• Meal Allowance, Travel Allowance, Parking Subsidy, Medical & Dental Expenses Entitlement.
• Performance Bonus.
• Incentives.
• Medical & Life Insurance.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• How many years of digital marketing experience do you have?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Digital Marketing Executive?