Digital Marketing Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A digital marketing firm in Kuala Lumpur is looking for a Digital Marketing Executive to manage social media platforms and develop marketing strategies. You will need expertise in SEO and SEM, proficiency with Google Analytics, and experience in digital marketing. Your primary responsibilities will include creating campaigns, measuring performance, and maintaining up-to-date reporting and documentation. The role also involves collaborating with PR agencies and internal departments to enhance brand visibility and customer loyalty.

Qualifications

• Experience in SEO and SEM strategies.
• Proficiency in using Google Analytics for insights.
• Strong skills in digital marketing and social media management.

Responsibilities

• Manage social media platforms and website content.
• Develop and implement marketing campaigns.
• Measure performance against goals (ROI and KPIs).
• Maintain up-to-date reporting of marketing activities.

Skills

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Digital marketing strategy

Content creation

Analytics and reporting

Social media management

Tools

Google Analytics

Social media platforms

Job description

Responsibilities

Must willing to support clients in highly regulated or emerging industries

Manage all Company social media platforms and official website to ensure consistency activity and updated content

Stay abreast of emerging digital marketing tools, platforms, trends and new technologies.

Develop strategies and tactics to drive qualified traffic to online platforms.

Measure and report on the performance of marketing campaigns, gain insight, and access against goals (ROI and KPIs).

Create marketing and social media campaigns and strategies, including budget planning, content idea, and implementation schedules.

Maintain up to date reporting and documentation in relation to all digital marketing activities.

Research and monitor activity of competitors.

Identify potential areas in digital marketing to expand on and propose new effective strategies.

Be actively involve SEO, Google Analytics and SEM.

Engaging with online media, third party online vendors, online agencies and etc.

Develop and implement comprehensive brand strategies, ensuring bran consistency across all touchpoints

Enhance brand visibility and customer loyalty to strengthen long- term brand equity

Build and manage strong relationship with PR agencies, media, and brand partners

Oversee the design and production of brand collaterals

Plan and manage offline marketing initiatives including events, sponsorships, client engagement, and brand activations.

Collaborate with internal departments and external vendors to ensure smooth execution offline campaigns.

Application Questions

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Digital Marketing Executive?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have experience with Search Engine Marketing (SEM)?
• Which of the following web analytics tools are you experienced with?
• Which of the following languages are you fluent in?