Digital Marketing Manager

CSW Auto Parts; Kepong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent auto parts distributor in Malaysia seeks a Digital Marketing Manager to spearhead digital initiatives. You will be responsible for increasing online visibility and generating leads across channels like social media, e-commerce platforms, and paid ads. Ideal candidates should have at least 5 years of experience in digital marketing, proficient in managing PPC campaigns and analytics, with strong project management skills. Familiarity with the automotive industry is preferred. Apply now to shape the future of digital marketing in the automotive sector.

Qualifications

• 5 years of experience in digital marketing, preferably in automotive sectors.
• Proven ability to manage PPC campaigns and SEO/SEM.
• Strong analytical skills with attention to detail.

Responsibilities

• Plan and execute digital marketing strategies to drive brand awareness.
• Manage and optimize the company’s website and content.
• Create and manage campaigns across platforms like Google Ads and Facebook.
• Track, analyze, and report performance metrics and adjust campaigns.

Skills

Digital marketing strategy

PPC campaign management

SEO/SEM

Content marketing

Analytics (Google Analytics)

Social media management

Project management

Communication skills

Mandarin speaking

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

WordPress

Mailchimp

Canva

Adobe Creative Suite

Job description

Join a thriving team at CSW Auto Parts, where innovation meets excellence in distribution. We’re dedicated to fostering a collaborative environment that empowers every team member to succeed.

We are seeking a dynamic and strategic Digital Marketing Manager to lead the development and execution of all digital marketing initiatives for our business. The successful candidate will be responsible for increasing online visibility, generating qualified leads, and strengthening our digital presence across multiple channels including website, social media, marketplaces, and paid advertising.

Key Responsibilities

• Plan and execute digital marketing strategies to drive brand awareness, customer acquisition, and sales growth (B2B and B2C).
• Manage and optimize the company’s website, including content updates, SEO/SEM strategies, and user experience enhancements.
• Create and manage campaigns across platforms such as Google Ads, Facebook, LinkedIn, YouTube, and TikTok.
• Oversee content creation for digital channels (e.g. product showcases, video content, blog articles, social media posts).
• Coordinate e-commerce platform presence (Shopee, Lazada, etc.) and online catalogues for local and export markets.
• Track, analyze, and report performance metrics (ROI, CPL, CTR, CPC, conversion rate), and adjust campaigns accordingly.
• Manage CRM/email marketing campaigns and build marketing automation flows.
• Collaborate with internal departments (sales, design, product) to ensure alignment on campaign goals and messaging.
• Keep up to date with digital trends and technologies relevant to the automotive parts industry.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of experience in digital marketing, preferably in automotive, aftermarket, or industrial sectors.
• Proven experience in managing PPC campaigns, SEO/SEM, Google Analytics, and major social media platforms.
• Strong understanding of content marketing, branding, and lead generation.
• Familiar with CMS platforms (e.g. WordPress), email tools (e.g. Mailchimp), and design tools (e.g. Canva, Adobe Creative Suite).
• Analytical mindset with excellent attention to detail.
• Strong communication and project management skills.
• Ability to speak Mandarin will be an added advantage due to business nature needs.

Ready to make an impact? Apply now and join us in shaping the future of CSW Auto Parts!