Digital Marketing Lead for Agro & FMCG

Boustead Plantations Berhad; Selangor; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading agribusiness company in Malaysia is seeking a Digital Marketing Specialist to plan and implement marketing campaigns across various channels, including social media and e-commerce platforms. The ideal candidate will have at least 2 years of experience in marketing within the FMCG sector, a Bachelor's Degree in a related field, and proficiency in graphic design tools. This role requires excellent communication skills in both English and Bahasa Malaysia, enabling effective collaboration with various teams and a focus on ensuring brand consistency.

Qualifications

• Minimum 2 years of experience in sales or marketing of processed food or FMCG products.
• Experience with e-commerce analytics tools preferred.
• Ability to create engaging content and manage digital campaigns effectively.

Responsibilities

• Plan and implement digital marketing campaigns across various channels.
• Manage and update official online platforms including Shopee and Lazada.
• Develop engaging content strategies to promote agro-based products.
• Monitor and analyze online traffic and sales performance.
• Collaborate with teams to launch new products online.

Skills

Digital marketing

Content strategy development

Communication in English

Communication in Bahasa Malaysia

Graphic design tools proficiency

Interpersonal communication

Analytical skills

Education

Bachelor’s Degree in Marketing, Food Science, or related

Tools

Canva

Adobe Creative Suite

Microsoft Office Suite

Job description

A leading agribusiness company in Malaysia is seeking a Digital Marketing Specialist to plan and implement marketing campaigns across various channels, including social media and e-commerce platforms. The ideal candidate will have at least 2 years of experience in marketing within the FMCG sector, a Bachelor's Degree in a related field, and proficiency in graphic design tools. This role requires excellent communication skills in both English and Bahasa Malaysia, enabling effective collaboration with various teams and a focus on ensuring brand consistency.