Digital Marketing Executive

Marvel Media Sdn Bhd; Penang; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading digital marketing agency in Penang is seeking a Digital Marketing Executive to lead innovative campaigns and manage media partnerships. The role involves driving growth through market research, campaign optimization, and cross-team collaboration. Ideal for self-starters who thrive in dynamic environments, the candidate should have strong analytical skills, a deep understanding of digital marketing, and be fluent in Mandarin and English to serve clients effectively. This position offers a unique opportunity to make a significant impact in the digital marketing landscape.

Qualifications

• Strong analytical skills are essential for data-driven decision-making.
• Capable of presenting complex data simply for stakeholders.
• Ability to manage multiple tasks and meet deadlines.
• Excellent attention to detail with a problem-solving focus.
• Proactive and independent worker with minimal supervision.
• Quickly absorb and apply new information related to marketing.
• Able to work under pressure and handle dynamic environments.
• Strong communication skills to build relationships effectively.
• Proficiency in negotiation to secure beneficial agreements.
• Deep understanding of digital marketing strategies.
• Fluent in Mandarin and English to serve clients effectively.
• Proficient in Microsoft Office tools for reporting and communication.

Responsibilities

• Identify and engage new media partners to drive revenue growth.
• Conduct in-depth research on media trends and opportunities.
• Develop and implement strategies to promote digital products.
• Manage advertising costs and align campaigns with financial goals.
• Plan and optimize digital marketing campaigns continuously.
• Provide support for online advertising issues.
• Monitor campaign data and improve performance proactively.
• Resolve challenges and manage stakeholder communications.
• Demonstrate passion for digital marketing trends.

Skills

Analytical Expertise

Data Presentation

Time Management & Multitasking

Attention to Detail

Self-Starter

Quick Learner

Adaptability

Interpersonal & Communication Skills

Negotiation Skills

Digital Marketing Knowledge

Language Proficiency

Microsoft Office Skills

Job description

Overview

Are you passionate about digital marketing and online advertising? Join us as a Digital Marketing Executive and take the lead in driving innovative campaigns, acquiring and managing media partners, and promoting digital entertainment products. You’ll dive into market research, optimize campaigns using data-driven insights, and collaborate across teams to ensure measurable growth. This role is perfect for self-starters who thrive in fast-paced environments, enjoy problem-solving, and want to make an impact in the digital marketing world.

Responsibilities

• Media Partner Acquisition & Relationship Management: Identify and engage new media partners, while nurturing strong relationships with existing partners to drive revenue growth based on sales targets, ROI, and KPIs.
• Market Research & Trend Analysis: Conduct in-depth research on media partners, traffic channels, industry products, and market trends to identify new opportunities and stay ahead of the curve.
• Digital Product Promotion: Develop and implement innovative sales strategies to promote digital entertainment products and increase traffic. Analyze campaign performance to optimize and enhance results, ultimately driving revenue growth.
• Advertising Cost Management: Understand and manage key advertising cost principles, including CPA, CPI, CPC, CPM, and CPL, ensuring campaigns are aligned with financial targets.
• Campaign Management & Optimization: Plan, execute, and optimize digital marketing campaigns using self-serve advertising platforms. Responsible for campaign setup, integration, and ongoing analysis to meet ROI goals.
• 24/7 Campaign Support: Provide timely support for any issues related to online advertising, ensuring campaigns run smoothly at all times.
• Data Monitoring & Optimization: Continuously monitor campaign data, perform in-depth analysis, and take proactive steps to optimize campaigns and improve performance.
• Problem Solving & Issue Resolution: Take ownership of campaign inquiries, daily issues, and ad-hoc requests. Resolve challenges promptly, both independently and as part of a collaborative team.
• Cross-Department Collaboration: Work closely with internal teams, other departments, and clients to ensure seamless communication, particularly when addressing technical inquiries and challenges.
• Self-Motivation & Initiative: Demonstrate a strong drive to achieve targets, overcome setbacks, and seize new opportunities with minimal supervision.
• Stakeholder Communication: Confidently provide recommendations to senior stakeholders, even in ambiguous situations, and contribute to decision-making processes.
• Passion for Digital Marketing: Have a strong understanding of and interest in digital marketing and online advertising, staying current with industry trends.

Required Skills & Qualifications

• Analytical Expertise: Strong analytical skills are a MUST to research, interpret, and leverage complex data for decision-making and campaign optimization.
• Data Presentation: Ability to digest & present complex data in a clear, reader-friendly manner to non-technical stakeholders.
• Time Management & Multitasking: Capable of managing multiple tasks simultaneously, prioritizing effectively, and have strong time management on meeting daily deadlines.
• Attention to Detail: Exceptional attention to detail with a keen focus on problem-solving and able to follow structured processes while still thinking critically about potential improvements.
• Self-Starter: Proactive and independent, able to work with minimal supervision while showing initiative and taking responsibility for tasks. Also timely self-report progress on tasks if needed.
• Quick Learner: Ability to quickly absorb new information and apply it to the role effectively.
• Adaptability: Comfortable working in a fast-paced, dynamic environment, and able to handle pressure and shifting priorities.
• Interpersonal & Communication Skills: Strong interpersonal skills and the ability to effectively communicate (oral & written) to build relationships with international clients. Capable of resolving issues and managing conflicts with professionalism and tact.
• Negotiation Skills: Proficiency in negotiating with international clients and internal teams to secure mutually beneficial agreements and drive business growth.
• Digital Marketing Knowledge: Proficient in digital marketing strategies with a deep understanding of internet trends, consumer behavior, and online advertising practices.
• Language Proficiency: Fluent in both Mandarin (中文) and English. We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers.
• Microsoft Office Skills: Proficient in all Microsoft Office products, including Word, Excel, and Outlook.

Interview Task

*Task: You are required to give a presentation (about 5-10 mins) during the interview for the following topic: Your company launched a new Mobile Apps. The goal of this project is to increase the number of installs & sales. As a digital marketer, what strategies would you use to reach the goal? (You can choose your preferred mobile apps theme)

There are no strict rules for the format of the presentation. However, you must make sure your audience understand your topic and demonstrate that you understand the technical details of the project or technology.

Email: ******@marvelmedia.com before attending the interview session. Thank you.

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