Digital Marketing Executive

Rest N Go; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A digital marketing company in Selangor, Malaysia is looking for a skilled individual to lead their digital marketing efforts. Responsibilities include optimizing marketing channels, developing strategies, and managing social media presence across platforms. The ideal candidate should possess relevant diplomas or degrees, have a minimum of one year experience in digital marketing, strong communication skills, and be proficient in English and Mandarin. This role offers a comprehensive benefits package and a dynamic work environment.

Benefits

Annual Leave

Medical and Hospitalization Leave

EPF

SOCSO

EIS

Annual Bonus

Medical Insurance

5 Working Days

Qualifications

• 1 year of working experience in digital marketing and optimizing paid media strategies.
• Proficiency in both English and Mandarin with excellent grammar and proofreading skills.
• Experience with social media research tools like SEMrush and Similar Web is a plus.

Responsibilities

• Optimize digital marketing channels and ad materials.
• Develop and implement channel marketing strategies.
• Manage social media channels including Facebook and Instagram.
• Create engaging content that aligns with the brand voice.
• Monitor campaign results and optimize marketing outcomes.

Skills

Social media management

Content creation

Digital marketing strategy

Communication skills

Education

Diploma/Advanced/Higher/Graduate Diploma or Bachelor's Degree in Marketing, Mass Communication, or Advertising/Media

Tools

SEMrush

Google Sheets

MS Excel

PowerPoint

Job description

Candidate must possess at least Diploma/Advanced/Higher/ Graduate Diploma, Bachelor's Degree/ Post Graduate Diploma/ Professional Degree in Marketing, Mass Communication or Advertising/ Media.

Requires 1 year of working experience in strategizing and optimizing paid media strategies on various channels including Facebook/ Instagram, TikTok, 小红书, AdWords, YouTube and other third-party ad platforms.

Strong written and verbal communication skills with the ability to create engaging content.

Excellent written and verbal communication skills in English and Mandarin using accurate grammar and spelling and have meticulous proofreading skills.

Experienced with social media research tools, such as SEMrush/ Similar Web/ Ads Library/ Black hat technologies would be bonus.

Understanding of MS Office: Excel, Google sheet, PowerPoint

Requirement

• Candidate must possess at least Diploma/Advanced/Higher/ Graduate Diploma, Bachelor's Degree/ Post Graduate Diploma/ Professional Degree in Marketing, Mass Communication or Advertising/ Media.
• Requires 1 year of working experience in strategizing and optimizing paid media strategies on various channels including Facebook/ Instagram, TikTok, 小红书, AdWords, YouTube and other third-party ad platforms.
• Strong written and verbal communication skills with the ability to create engaging content.
• Excellent written and verbal communication skills in English and Mandarin using accurate grammar and spelling and have meticulous proofreading skills.
• Experienced with social media research tools, such as SEMrush/ Similar Web/ Ads Library/ Black hat technologies would be bonus.
• Understanding of MS Office: Excel, Google sheet, PowerPoint

Responsibility

• Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
• Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
• Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
• Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
• Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
• Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
• Collaborate with internal and external media marketing, social media teams, SEO and outsourcing.
• Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve our social media presence.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS
• Annual Bonus
• Medical Insurance
• 5 Working Days