Digital Marketing Executive

Genesis Millennium Falcon; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur is seeking a Digital Marketing Specialist to lead e-commerce advertising initiatives across Southeast Asia. The ideal candidate will plan, execute, and monitor advertising campaigns, develop localized content, and provide strategic insights based on market research. A Bachelor's degree in Marketing or a related field and a minimum of 2 years experience in digital marketing are required, with strong familiarity with TikTok Ads and excellent project management skills. Proficiency in English and Chinese is a plus.

Qualifications

• Minimum of 2 years of experience in digital marketing or campaign management.
• Strong familiarity with TikTok and its ad ecosystem.
• Fluency in English; proficiency in the Chinese language is a strong plus.

Responsibilities

• Plan, execute, and monitor advertising campaigns across various platforms.
• Develop localized content and campaign strategies.
• Monitor industry trends and provide actionable insights.
• Collect and analyze marketing performance data.
• Coordinate with internal teams and external vendors.

Skills

Digital Marketing

Project Management

Data Analytics

Social Media Advertising

Multitasking

Team Collaboration

Education

Bachelor’s degree in Marketing, Advertising, or related fields

Tools

TikTok Ads

Facebook Ads

Google Ads

Job description

Plan, execute, and monitor advertising campaigns across social media, search engines, display networks, and e-commerce platforms. Ensure alignment with brand strategy and maximize ROI.

Develop localized content and campaign strategies based on business objectives and audience insights. Collaborate with creative teams to ensure consistent and effective multi-channel communication, and drive the on-ground execution of marketing initiatives.

Market Research & Competitive Analysis

Monitor industry trends, competitor activities, and user behavior to provide actionable insights and support strategic planning.

Marketing Data Analysis & Reporting

Collect and analyze marketing performance data. Deliver regular performance reports and recommendations to support optimization efforts.

Project Management

Coordinate with internal teams and external vendors to ensure timely and high-quality execution of marketing projects.

Regional Oversight

Lead e-commerce advertising initiatives in SEA and collaborate with local media partners (such as Grab and TnG), while providing guidance and strategic support for marketing campaigns.

Qualifications:

Bachelor’s degree or above, preferably in Marketing, Advertising, or related fields; strong familiarity with TikTok and its ad ecosystem is highly preferred.

Minimum of 2 years of experience in digital marketing or campaign management; prior experience in Southeast Asian markets is a plus.

Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads; data analytics experience is a plus.

Fresh graduates with strong Digital Marketing knowledge and internship experience may also apply for junior position.

Fluency in English; proficiency in Chinese language is a strong plus.

Excellent project management and multitasking skills; strong team player with a proactive mindset.