Digital Marketing & Engagement Executive

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading job portal in Malaysia is seeking a Digital Marketing & Engagement Executive to plan and execute comprehensive digital marketing strategies. The role involves generating sales leads, driving traffic through SEO, SEM, and content marketing, and measuring campaign performance. Strong collaboration with internal and external stakeholders is essential for achieving goals and expanding the customer base. Excellent content writing/translating skills in English and Chinese are required.

Qualifications

• Experience in planning and executing digital marketing strategies.
• Proven ability to generate sales leads.
• Strong understanding of various advertising channels.

Responsibilities

• Plan and execute all digital marketing strategies.
• Generate sales leads and drive traffic for digital efforts.
• Collaborate with stakeholders on growth strategies.
• Execute marketing campaigns across various channels.
• Measure and report on digital marketing performance.

Skills

SEO

SEM

Content Marketing

Web Analytics

Social Media Marketing

Content Writing/Translating

Job description

Digital Marketing & Engagement Executive

Plan and execute all digital marketing strategies that align with sales and marketing goals.

Generate sales leads, drive success and traffic for digital marketing efforts through SEO, SEM, Paid Media, content marketing, web analytics and social media marketing.

Collaborate closely with internal and external stakeholders to strategically plan and execute growth strategies, ensuring the achievement of goals and KPIs. Focus areas include brand development, higher-margin initiatives, and expanding the customer base in key target markets while fostering positive and productive partner relationships.

Plan and execute marketing campaigns across various advertising channels to maximize reach and impact.

Content writing/translating from English to Chinese or vice versa.

Use tracking tools to measure and report digital marketing campaign performance, evaluating results and overall digital/social media effectiveness.

Collaborate with internal teams to formulate marketing plans and coordinate promotional activities, including trade shows and events, to enhance brand visibility.

Other assignments from superior from time to time.