Digital Marketer (Tiktok Specialist)

Cason Group; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing agency in Malaysia is seeking a TikTok-native marketer to enhance its TikTok presence. The role involves creating engaging content, analyzing performance metrics, and developing community strategies. Ideal candidates have 2+ years' experience managing TikTok accounts, a strong grasp of TikTok culture, and proficiency with editing tools. This position offers a dynamic and flexible working environment, medical benefits, and various forms of leave.

Benefits

Dynamic and Flexible Working Environment

Medical Benefits

Annual Leave

Birthday Leave and Voucher

Complimentary Lunch

Flexible Working Hours

Qualifications

• 2+ years managing a brand or personal TikTok account with proven results.
• Portfolio/showreel of TikTok content created.
• Deep understanding of TikTok culture and trends.

Responsibilities

• Develop and execute a TikTok content calendar.
• Conceptualize, script, shoot, and edit original TikTok content.
• Engage with comments and manage community interactions.

Skills

TikTok management

Content creation

Video editing

Analytics tracking

Copywriting

Tools

CapCut

InShot

TikTok Creator Studio

Business Suite

Job description

Requirements

• 2+ years of hands‑on experience managing a brand or personal TikTok account with proven growth results
• A portfolio/showreel of TikTok content you've created (brand or personal)
• Deep understanding of TikTok culture, algorithm, and what makes content go viral
• Proficiency in TikTok‑native editing tools and mobile editing apps (CapCut, InShot, etc.)
• Experience with TikTok Creator Studio and Business Suite
• Ability to film and edit vertical video content quickly and efficiently
• Strong understanding of TikTok analytics and reporting
• Excellent copywriting skills for captions and hooks

Preferred/Bonus

• Experience running TikTok Ads and managing budgets
• Understanding of TikTok SEO and optimization techniques
• Basic graphic design skills (Canva, Photoshop)
• Experience with affiliate marketing on TikTok
• Knowledge of TikTok Shop management
• Experience in [your specific industry: e.g., beauty, gaming, fitness, etc.]

Your Personality & Skills

• Trend‑spotter: You have a sixth sense for what's about to go viral
• Fast‑paced: You thrive in quick‑turnaround, real‑time content creation
• Data‑informed creative: You balance creative instinct with performance metrics
• Authentic communicator: You understand TikTok's unique tone and community norms
• Resourceful: You can create engaging content with minimal resources
• Community‑focused: You genuinely enjoy engaging with followers and building relationships

Responsibility

We’re looking for a TikTok‑native marketer who doesn’t just "post content"—they craft cultural moments. You’ll be the architect of our TikTok presence, responsible for turning our brand into a platform sensation. This role is equal parts creative director, data analyst, and community manager, all focused on one platform: TikTok.

Content Strategy & Creation

• Develop and execute a TikTok content calendar that aligns with brand goals (awareness, engagement, conversion)
• Conceptualize, script, shoot, and edit original TikTok content daily/weekly
• Stay ahead of TikTok trends, sounds, challenges, and platform updates—and quickly capitalize on them
• Collaborate with influencers, creators, and UGC talent
• Manage TikTok LIVE sessions and interactive features

Growth & Community Management

• Implement strategies to grow our TikTok following organically
• Engage with comments, duets, stitches, and DMs to build authentic community
• Develop and manage TikTok‑specific campaigns and challenges
• Identify and engage with potential brand advocates and micro‑influencers

Performance & Analytics

• Track and analyze TikTok analytics (views, engagement, follower growth, CTR, conversion)
• Report weekly on content performance and provide actionable insights
• Optimize content based on performance data and platform algorithm changes
• Manage TikTok Ad Manager campaigns for both organic boosting and paid initiatives
• Test and iterate on different content formats, hooks, and CTAs

Platform Innovation

• Explore and implement new TikTok features (Shopping, Series, Pulse, etc.)
• Stay updated on competitor TikTok strategies and industry benchmarks
• Develop TikTok‑first product launches and promotional strategies

Benefits

• Dynamic and Flexible Working Environment
• Medical Benefits
• Annual Leave
• Birthday Leave and Voucher
• Complimentary Lunch
• Flexible Working Hours