DIGITAL MARKETER (Health & Beauty)

M-Plan Sdn. Bhd.; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading health and beauty company in Malaysia is seeking a Digital Marketing Specialist to drive brand growth through Facebook and TikTok strategies. This role involves creating engaging content, managing paid ad campaigns, and optimizing social media performance. Ideal candidates will have 2-3 years of digital marketing experience, strong skills in social media marketing, and a creative approach to driving brand visibility and engagement.

Benefits

Attractive performance-based incentives

Opportunities for career advancement

Supportive working environment

Qualifications

• Minimum 2–3 years of experience in digital marketing, preferably in health supplements or beauty.
• Proven track record in running successful Facebook and TikTok ad campaigns.
• Able to work independently under tight deadlines.

Responsibilities

• Create and publish engaging content on Facebook and TikTok.
• Plan and optimize ad campaigns for products.
• Monitor social media interactions and respond promptly.
• Prepare reports on marketing performance.

Skills

Social Media Marketing

Content Creation

Data Analysis

Digital Advertising

Education

Diploma or Degree in Marketing, Digital Media, Communications, or related field

Job description

To drive brand growth, strengthen distributor engagement, and increase product sales through creative and data-driven Facebook and TikTok marketing strategies. The role focuses on expanding online visibility, generating quality leads, and enhancing brand credibility within the health and beauty segment.

Key Responsibilities

Social Media Marketing (Facebook & TikTok)

• Create and publish high-quality, engaging content including videos, testimonials, beauty tips, and educational posts that align with brand messaging.
• Develop creative short videos optimized for current TikTok and Facebook Reels trends.
• Monitor and respond promptly to messages, comments, and inquiries to maintain strong community interaction.

Paid Advertising Management

• Plan, execute, and optimize Facebook and TikTok ad campaigns to support product launches, recruitment drives, and promotional initiatives.
• Analyse ad performance to improve reach, engagement, and conversion rates while maintaining cost efficiency.
• Conduct A/B testing on ad creatives and target audiences to enhance campaign results.
• Prepare regular reports on ad spending and campaign outcomes for management review.
• Develop and implement a monthly content calendar that aligns with product launches, marketing campaigns, and seasonal opportunities.
• Work closely with Nutritionist, Product, and Design teams to ensure all claims and visuals are accurate and compliant.
• Produce educational and storytelling videos related to skincare, wellness, and beauty nutrition.
• Identify and collaborate with suitable influencers to strengthen brand presence and engagement.
• Coordinate with the sales and distributor teams to ensure leads generated from social media are tracked and followed up efficiently.
• Keep product visuals, banners, and promotional materials on the website up to date.
• Support the optimization of landing pages and lead management systems to improve conversion performance.
• Prepare comprehensive monthly reports on social media and digital marketing performance, including ROI, reach, engagement, and conversions.
• Identify top-performing content and replicate successful strategies for future campaigns.
• Conduct regular competitor benchmarking to stay ahead of industry trends.
• Present insights, recommendations, and improvement plans to management for strategic decision-making.

Requirements

• Diploma or Degree in Marketing, Digital Media, Communications, or related field
• Minimum 2–3 years of experience in digital marketing (preferably in health supplements, beauty, or MLM)
• Proven track record in running successful Facebook and TikTok ad campaigns
• Creative, data-driven, and able to work independently under tight deadlines

Why Join Us

• Opportunity to grow with a leading company in the health and personal care industry.
• Supportive and collaborative working environment.
• Attractive performance-based incentives and career advancement opportunities.
• Be part of a vibrant team driving innovation and regional expansion.