Digital Marketer Cum E-commerce Manager

Passiontree Marketing; Ipoh; On-site; MYR 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Ipoh is seeking a skilled digital marketing professional to drive brand awareness and sales for children's outdoor products. The ideal candidate will have at least 5 years' experience in digital marketing, proficiency with tools like Google Ads and Google Analytics, and a Bachelor's degree in a related field. The role includes developing marketing strategies, managing e-commerce platforms, and creating engaging content across digital channels. Competitive benefits including EPF, SOCSO, and health insurance are offered.

Benefits

EPF

SOCSO

Annual Leave

Medical Leave

Health Insurance

Compassionate Leave

Bereavement Leave

Employee Discount on products/services

Free Laptop/Phone for Work

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5 years of experience in digital marketing and e-commerce management.
• Proficiency in digital marketing tools and analytics.

Responsibilities

• Develop and execute digital marketing strategies for outdoor products.
• Manage e-commerce platforms for optimal user experience.
• Create engaging content for social media and email marketing.

Skills

Digital marketing tools proficiency

Analytical skills

Communication skills

Project management skills

Creativity

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Canva

Google Analytics

Excel

Job description

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in digital marketing and e-commerce management.
• Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, Canva, and email marketing platforms.
• Experience with e-commerce platforms and marketplaces like Amazon, Shopify, Shopee, and Lazada.
• Strong analytical skills and proficiency in tools like Google Analytics and Excel.
• Excellent communication and project management skills.
• Creative thinker with the ability to multitask and adapt to a fast-paced environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, increase website traffic, and generate online sales for our range of outdoor products for children.
• Manage and optimise e‑commerce platforms (e.g., Shopify, Amazon, Shopee, and Lazada) to ensure a seamless and user‑friendly online shopping experience, including product listings, inventory management, and order fulfilment processes.
• Plan, create, and execute engaging content across various digital channels, including social media, email marketing, and blog posts, tailored to resonate with our target audience of parents and children.
• Utilise Google Ads and other paid advertising platforms to create and manage effective campaigns, monitor performance, and optimise for maximum ROI.
• Analyse website traffic, sales data, and marketing campaign performance using Google Analytics and other relevant tools to identify trends, insights, and areas for improvement.
• Manage and grow our social media presence across platforms like Facebook, Instagram, and Tik‑Tok, creating engaging content and fostering a strong online community.
• Design visually appealing marketing materials using Canva, including social media graphics, email templates, and website banners.
• Develop and execute email marketing campaigns to nurture leads, promote products, and drive sales, ensuring compliance with email marketing best practices.
• Collaborate with cross‑functional teams, including product development and sales, to align marketing efforts with overall business goals and ensure consistent brand messaging.
• Stay up‑to‑date with the latest digital marketing trends and technologies, and proactively identify opportunities to leverage new tools and strategies to enhance our marketing efforts.

Benefits

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance
• Compassionate Leave
• Bereavement Leave
• Employee Discount on company products/services
• Free Laptop/Phone for Work