Digital Lead

WPP Media; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading media investment group in Kuala Lumpur is seeking a Digital Lead to enhance digital strategy and drive client leadership for major brands. The successful candidate will lead the digital transformation agenda, ensuring the adoption of global initiatives and building strong relationships with clients. Ideal skills include expertise in multiple digital media channels, strong analytical abilities, and exceptional communication skills. Join a dynamic team that champions media innovation and digital excellence.

Benefits

Competitive medical and dental insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• Experience running fast-paced, multi-brand digital accounts.
• Proven track record of driving digital change management.
• Understanding of audience insights and market maturity.

Responsibilities

• Lead digital evolution for Nestlé Malaysia.
• Support global initiatives in local market practices.
• Connect regional/global projects with local innovations.

Skills

Digital media channels understanding

Excellent communication skills

Analytical tools utilization

Independent and team collaboration

Problem-solving skills

Track record of delivering results

Thought leadership

Attention to detail

Job description

• The Digital Lead role is a client leadership role that requires the development and enhancement of digital strategy, planning and activation of campaigns. You must be able to lead a full funnel digital client, building and supporting best in class structures, adoption frameworks and drive the digital agenda for Nestlé. Working in collaboration with operations, data and planning teams, the role will be to continue to elevate the digital floor in MY and drive innovation to push the ceiling.
• This role will also include market governance and adoption and driving the digital maturity agenda of Malaysia through market manifestation of regional and global initiatives.

For this role, you will need to have experience of running a fast‑pace multi‑brand account with a history of driving digital change management across market.

Key Responsibilities

• Leads the digital evolution of Nestlé Malaysia & orchestrate the adoption of global initiatives into local market practices.
• Co‑builds the regional digital vision with client and connects this across annual strategy, quarterly planning and the overall digital maturity roadmaps.
• Builds frameworks to support teams and clients across WoW, data, analytics, measurement etc. and own the digital integration and flexible elements of these for MY categories and brands.
• Ensures best practices, processes and change management (digital maturity, T&L etc.) are adhered to across the market clusters.
• Supports in driving thought leadership with Client Lead, with a macro and micro view of the latest market trends, competitor understanding, brand objectives, historical performance and tapping in the whitespaces with relevant growth opportunities for Nestlé MY.
• Builds & establishes strong relationships with the clients, partners as well as with internal cross‑functional teams.
• Connects regional/ global projects with media application with supportive co‑ownership of innovation roadmaps (e.g. Cloud Solutions, AI). Supports in OOS project and leading in‑market T&Ls in conjunction with regional/global teams.
• Drives and/or supports in key meetings and client workshops when required.
• Point of contact for regional/ global adoption and central ‘training’ from Nestlé global teams. Supports facilitating the Q&As

Skills and experience

• Digital all‑rounder with proven experience and strong understanding of multiple digital media channels (online display, social, paid search, SEO, programmatic, KOL, RDM, etc.) as well as a passionate following of new/emerging channels & technologies
• Experience in dealing with varying levels of digital maturity (e.g. varying data levels, digital spends), audience insights, competitive ecosystem and market maturity (e.g. tech adoption, marketing spends etc.)
• Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to lead projects and connect to senior weight clients.
• Understanding of analytical tools, dashboards and utilisation of these into digital insights, enhancement and impact to strategy, planning and/or activation.
• Ability to connect outcomes to business decisions and discuss insights with clients that can inform elements beyond media.
• Ability to thrive and work independently and with teams in an incredibly fast‑paced, dynamic environment.
• Excellent troubleshooting skills, ability to quickly and creatively solve issues (both technical and operational)
• Track record of delivering high quality results in a fast‑paced, deadline‑driven environment
• Thought Leadership, collaboration, facilitation, and negotiation skills
• The ability to quickly learn and understand new business environments. The ability to achieve high quality results by paying attention to detail

Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom and Wavemaker. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.