Digital Content Specialist

Aveta Global Marketing; Klang City; On-site; MYR 60,000 - 80,000; Full time

Job summary

A marketing firm in Klang City is looking for a Digital Content Specialist to create and manage high-quality digital content and marketing campaigns. The candidate will focus on enhancing brand visibility and driving business results. Responsibilities include developing persuasive content, managing campaigns across platforms, and analyzing performance metrics. Applicants should have a Bachelor's Degree in Marketing and at least 5 years of experience in digital marketing, with strong writing skills in English and Bahasa Malaysia.

Qualifications

• 5 years of total working experience, including 2-3 years in digital marketing or campaign management.
• Proven track record of executing digital campaigns with measurable results.
• Excellent written and verbal communication skills in English and Bahasa Malaysia.

Responsibilities

• Develop compelling content for websites, blogs, and social media.
• Plan and manage multi-platform digital marketing campaigns.
• Track and analyze campaign performance using analytics tools.

Skills

Strong writing skills

Creativity

SEO knowledge

Google Analytics

Social media management

Problem-solving skills

Attention to detail

Education

Bachelor’s Degree in Marketing or related field

Job description

The Digital Content Specialist is responsible for creating, managing, and optimising high-quality digital content and marketing campaigns that enhance brand visibility, increase engagement, and drive measurable business results. This role requires strong writing skills, creativity, and expertise in digital platforms, with the ability to adapt messaging to different target audiences.

Key Responsibilities

• Develop compelling, persuasive, and brand-aligned content for websites, blogs, social media, email campaigns, and digital advertisements.
• Adapt tone, style, and messaging to suit different products, audiences, and platforms.
• Ensure all content adheres to SEO best practices and supports marketing objectives.
• Plan, execute, and manage multi-platform digital marketing campaigns (e.g., Facebook, Instagram, LinkedIn, Google Ads, YouTube).
• Track and analyze campaign performance, generate reports, and recommend optimisation strategies.
• Monitor industry trends and audience behaviour to refine campaign strategies.

Brand & Engagement

• Maintain consistent brand messaging across all digital channels.
• Collaborate with designers, product managers, and sales teams to align marketing efforts with business goals.
• Create content that drives engagement, shares, and conversions.
• Monitor key performance metrics using Google Analytics, social media insights, and other analytics tools.
• Provide actionable insights for improving campaign performance and ROI.

Job Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• 5 years’ total working experience, including 2–3 years in digital marketing, campaign management, or copywriting.
• Proven track record of executing digital campaigns with measurable results.
• Strong understanding of SEO, Google Analytics, and social media platforms.
• Excellent written and verbal communication skills in English and Bahasa Malaysia (Mandarin is an advantage).
• Creative, detail‑oriented, and able to work under tight deadlines.
• Strategic thinking and problem‑solving skills.
• Strong creative and copywriting abilities.
• Analytical mindset with attention to data and metrics.
• Ability to adapt to evolving digital trends and technologies.
• Collaborative team player with a proactive work ethic.