Deposit Product & Channel Development Manager

Alliance Bank; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A financial institution in Kuala Lumpur seeks a candidate to propose and implement initiatives aimed at driving CASA acquisition and FD balances growth. Responsibilities include aligning marketing strategies, conducting performance reviews, and executing marketing initiatives for digital channels. Candidates should possess experience in portfolio strategies, pricing proposals, and product development. This role offers a challenging opportunity to impact customer acquisition and improve market performance.

Qualifications

• Experienced in portfolio strategies.
• Skills on portfolio analytics.
• Experience in pricing strategy proposal.
• Experience in implementing marketing campaigns for acquisition and growth.
• Product Development experience is essential.
• Possess system and operational knowledge of deposits products.
• Good knowledge of industry deposits trends.
• Good knowledge of competition pricing and offerings.
• Strong knowledge of regulatory frameworks governing deposits business.
• Deposits product experience will be an added advantage.

Responsibilities

• Propose and implement CASA acquisition initiatives in line with targets.
• Align marketing on communication strategies to meet objectives.
• Conduct performance reviews to enhance digital marketing efforts.
• Execute initiatives for digital channels and product marketing.
• Plan and participate in the launch of new services and products.

Skills

Portfolio strategies

Portfolio analytics

Pricing strategy proposal

Marketing campaign implementation

Product Development

Operational knowledge of deposits products

Industry deposits trend knowledge

Competition pricing knowledge

Regulatory frameworks knowledge

Deposits product experience

Job description

Propose & Implement Initiatives to Drive CASA Acquisition

Propose and implement CASA acquisition initiatives (from conceptualization to implementation) in line with CASA account and customer growth target set for the financial year

Work in hand with CSD on sourcing of partnership for new CASA acquisition

Align decision‑making stakeholders from start at conceptualization to proposals

Align marketing on creative and communications strategy and execution to be in line with set and agreed objectives and timelines

Align CSD on set and agreed objectives

Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances

Conduct periodic performance review new CASA momentum and propose initiatives to close gap

Propose & Implement Initiatives to Drive FD Balances growth from open market sourcing

Propose and implement segmented and mass FD initiatives (from conceptualization to implementation) in line with FD balance growth target set for the financial year and NTB acquisitions

Align decision‑making stakeholders from start at conceptualization to proposals

Align marketing on creative and communications strategy and execution to be in line with set and agreed objectives and timelines

Align CSD on set and agreed objectives

Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances

Conduct periodic performance review on FD balances

Execute initiatives for Digital Channels Acquisitions and Products Marketing

Focusing on the growth of CASA acquisition with digitize channel i.e. eKYC

Setup effective marketing performance tool platform tools i.e. Insider to track on customer behavior that landing on our landed on ABMB marketing asset

Craft and Propose product messaging with marketing that set new and existing products apart from others in the market to give them a unique selling points

Communicate the vision and value of new products to the sales team i.e Telesales & Branch sales and develop sales tools that facilitate the selling process

Plan and participate in the launch of new services i.e. eKC and products with product teams

Leveraging on marketing performance to improve customer experience

Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances

Job Requirement

• Experienced in portfolio strategies
• Skills on portfolio analytics
• Experience in pricing strategy proposal
• Experience in implementing marketing campaign for acquisition and growth
• Product Development experience
• Possess system and operational knowledge of deposits products
• Good knowledge of industry deposits trend
• Good knowledge of competition pricing, products and offering
• Strong knowledge of Regulatory frameworks governing deposits business
• Deposits product experience will be an added advantage