Customer Lifecycle Marketing Manager (Growth)

BID Operations Sdn. Bhd.; Kuala Lumpur; Hybrid; MYR 80,000 - 110,000; Full time

Job summary

A leading operations support company in Kuala Lumpur seeks a highly motivated Customer Lifecycle Marketing Manager to lead client lifecycle management and drive growth initiatives. The ideal candidate will have over 5 years of experience in CRM and growth marketing, along with proficiency in tools like HubSpot and Salesforce. This role offers a hybrid working arrangement, opportunities for career growth, and a vibrant work culture.

Benefits

Healthcare coverage (medical, dental, optical)

Gym benefits

Complimentary snacks and beverages

Flexibility in smart casual dress code

Opportunities for career growth

Qualifications

• 5+ years of experience in CRM, CLM, or Growth Marketing.
• Proven ability to design and execute lifecycle campaigns.
• Proficiency in data tools such as Excel and Google Analytics.

Responsibilities

• Develop and implement CLM strategies for optimization.
• Design customer journeys and plan client engagement campaigns.
• Manage campaign automation workflows and segmentation.

Skills

CRM

Campaign management

Data-driven marketing

Client engagement

Analytical mindset

Excellent communication

Project management

Fluency in English

Proficiency in Mandarin

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree

Tools

HubSpot

Salesforce

Google Analytics

BI dashboards

Job description

Customer Lifecycle Marketing Manager (Growth)

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About the Company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time‑consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Position Overview

We are seeking a highly motivated Marketing Manager – CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands‑on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data‑driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
• Design end‑to‑end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
• Define CLM KPIs and conduct regular performance reviews.
• Lead A/B testing and continuous optimization of lifecycle campaigns.
• Plan and execute client engagement campaigns e.g. loyalty programs.
• Partner with Event & Sponsorship teams to integrate large‑scale activations into client growth initiatives.
• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
• Manage campaign automation workflows, segmentation, and message optimization.
• Ensure delivery, open, and click rates meet performance benchmarks.
• Work closely with the Data & Analytics team to build client segmentation models.
• Translate customer behavior insights into actionable marketing strategies.
• Provide regular performance reports and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech, brokerage, or digital industries).
• Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools.
• Proven ability to design and execute lifecycle campaigns with measurable impact.
• Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards).
• Excellent communication and project management skills; able to lead cross‑functional initiatives.
• Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage.
• We are specifically looking for Mandarin‑speaking candidates who will be supporting and communicating with our Mandarin‑speaking customers.

Benefits

• Hybrid working arrangement
• Opportunities for enriching career growth, including exposure to regional contexts.
• Complimentary snacks and beverages available in the office pantry
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture