CRM SPECIALIST

Panasonic; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading electronics company in Petaling Jaya is seeking a CRM Specialist to enhance customer engagement through data-driven marketing and digital personalization strategies. The role focuses on managing CRM operations and campaigns while coordinating with internal and external teams to optimize customer data and drive retention initiatives. Candidates should have a Bachelor's degree in a related field and 1-2 years of experience in CRM or digital marketing. This position offers a dynamic environment at the forefront of digital and e-commerce marketing.

Qualifications

• 1-2 years of experience in CRM, digital marketing, or data-driven marketing (fresh graduates with relevant internship experience are welcome).
• Basic understanding of CRM tools.
• Strong analytical skills and attention to detail.

Responsibilities

• Collaborate with cross-functional teams to implement automation, personalization, and UX enhancements.
• Assist in planning, executing, and optimizing CRM campaigns.
• Maintain and update customer databases to ensure accuracy and segmentation quality.

Skills

Customer engagement

Data-driven marketing

Digital personalization

Analytical skills

Project coordination

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Salesforce

Adobe Commerce

Mailchimp

Microsoft Excel

Microsoft PowerPoint

Job description

PANASONIC MALAYSIA IS LOOKING FOR A CRM SPECIALIST

Seniority Level: Executive

Department: D2C / EC

Location: Petaling Jaya

ROLE OBJECTIVES

Panasonic Malaysia is a company engaged in the business of sales, services, and marketing of home appliances and consumer electronic products across various categories ranging from audio-visual, batteries, and kitchen, through to beauty, health and living.

Aside from in-store (offline) retail activities, Panasonic Malaysia also operates an e-commerce business utilising own website and mobile platforms. In this fast-growing sector, Panasonic Malaysia aims to strengthen the ways we communicate and maintain relationships with our direct customers.

We are looking for a junior level CRM Specialist who is passionate about customer engagement, data-driven marketing, and digital personalization. You will play a key role in managing internal (web & app) platforms and customer databases, crafting CRM campaigns, and driving retention, loyalty + conversations.

WHAT YOU WILL BE ACCOUNTABLE FOR

Platforms

Collaborate with cross-functional teams to implement automation, personalization, and UX enhancements.

Support the management and optimization of our e-commerce website and mobile app, ensuring content is up-to-date, user-friendly, and aligned with marketing campaigns.

CRM Operations & Campaign Management

Assist in planning, executing, and optimizing CRM campaigns (email, SMS, push notifications, etc.) to drive customer engagement and sales.

Support the development and automation of customer journeys and lifecycle campaigns.

Coordinate with internal team and external agencies to ensure smooth campaign execution.

Monitor and report on CRM campaign performance (open rate, CTR, conversions, etc.)

Customer Data Management & Insights

Maintain and update customer databases to ensure accuracy and segmentation quality.

Analyse customer data to identify trend, segments, and opportunities for personalized marketing.

Derive actionable insights from customer behaviour and purchase patterns.

Loyalty & Retention

Support the rollout of loyalty or membership programs to enhance customer retention.

Track member engagement metrics and suggest improvements to increase participations.

Collaborate with marketing, product, and e-commerce teams to align CRM initiatives with broader brand goals.

Research CRM trends, tools, and best practices to support the continuous improvement of Panasonic's CRM strategy.

REQUIRED SKILLS, EXPERIENCE AND KNOWLEDGE

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

1-2 years of experience in CRM, digital marketing, or data-driven marketing (fresh graduates with relevant internship experience are welcome).

Basic understanding of CRM tools (e.g., Salesforce, Adobe Commerce, Mailchimp).

Strong analytical skills and attention to detail.

Good communication and project coordination skills.

Proficient in Microsoft Excel / PowerPoint and comfortable working with customer data.

Enthusiastic about e-commerce, digital marketing, and customer experience.