Creative Campaign Strategist

Bjak Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading financial services provider in Kuala Lumpur is seeking a Creative Campaign Strategist to develop and manage innovative marketing campaigns. You'll be responsible for engaging diverse audiences through digital strategies, building online communities, and ensuring consistency across all brand messaging. The ideal candidate will have experience in campaign strategy, strong communication skills, and a proactive mindset. This role promises competitive compensation and a dynamic work environment focused on growth and innovation.

Benefits

Creative and flexible work environment

Competitive compensation and benefits

Opportunities for professional development

Qualifications

• 3-5 years of experience in digital marketing, campaign strategy, or content journey development.
• Strong understanding of digital communication and community management.
• Proven track record of delivering measurable results through effective project management.

Responsibilities

• Develop creative campaign strategies that drive engagement and lead generation.
• Plan and manage campaign timelines and budgets for smooth execution.
• Build and nurture an active online community around the Bjak brand.
• Oversee content direction to maintain brand consistency across platforms.

Skills

Digital marketing expertise

Campaign strategy

Social media management

Event planning

Analytical thinking

Excellent communication skills

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

CRM systems

Analytics tools

Community platforms (Discord, Facebook Groups, LinkedIn)

Job description

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our platform, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them.

We invest heavily in technology - from Custom APIs and trading systems to data science - to simplify financial services that were previously inaccessible or difficult to understand.

As we continue expanding our operations in Malaysia, we’re looking for dynamic individuals who share our vision and want to help shape the next chapter of Bjak’s success.

Creative Campaign Strategist

Key Responsibilities

Campaign Strategy & Creative Direction

• Develop creative campaign strategies that drive engagement, lead generation, and brand awareness across multiple channels.
• Translate business objectives into strong campaign concepts with clear narratives, angles, and value propositions.
• Collaborate with designers, content creators, and cross‑functional stakeholders to develop compelling campaign assets.

Campaign Execution & Optimization

• Plan and manage campaign timelines, budgets, and resources to ensure smooth execution.
• Monitor performance metrics, analyze results, and refine strategies using data‑driven insights.
• Oversee end‑to‑end campaign journeys to ensure consistency, clarity, and impactful user experiences.

Community & Content Growth

• Build and nurture an active, engaged online and offline community around the Bjak brand.
• Develop strategies to increase user participation, retention, and brand loyalty.
• Moderate interactions, respond to inquiries, and maintain high‑quality community engagement.
• Organize and host virtual and in‑person events to strengthen community relationships.

Content Strategy & Brand Consistency

• Oversee content direction for social media, newsletters, and community channels.
• Ensure brand voice, tone, and messaging remain consistent across platforms.
• Identify and leverage user‑generated content to boost authenticity and engagement.

Partnerships & Insights

• Identify and collaborate with influencers, brand advocates, and industry partners to expand brand reach.
• Develop ambassador programs that empower loyal community members to represent Bjak.
• Conduct in‑depth data analysis to uncover trends, insights, and opportunities that inform campaign design and business decisions.

Requirements

• 3-5 years of experience in digital marketing, campaign strategy, or content journey development.
• Strong understanding of digital communication, social media management, and event planning.
• Familiarity with community platforms (Discord, Facebook Groups, LinkedIn), CRM systems, and analytics tools.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Excellent communication and influencing skills, with strong analytical and strategic thinking.
• Proven track record of delivering measurable results through effective project management.
• Highly proactive, adaptable, and comfortable in a fast‑paced, evolving environment.

Benefits

At Bjak, you’ll be part of a fast‑growing company at the forefront of innovation in financial services. As the Creative Campaign Strategist, you will play a key role in shaping the direction and impact of our marketing efforts.

You can expect:

• The chance to make an immediate impact on Bjak’s growth in Malaysia.
• A creative, flexible work environment that values experimentation and innovation.
• Competitive compensation, benefits, and strong opportunities for professional development.