Content Writer | Listed Solar Company ( PJ) | Fresh Grad welcome Full Time
Company Overview
Our client is a Listed Company established in 2013, a leading clean energy service provider in Malaysia, specializing in engineering, procurement, construction, and commissioning (EPCC) of solar photovoltaic (PV) facilities.
Key Responsibilities
- Content Creation: Produce clear, engaging, and original content in English for blogs, websites, social media, newsletters, and marketing materials.
- Content Strategy: Lead and contribute to content strategies aligned with overall marketing goals. Propose and execute compelling campaign ideas.
- SEO Optimization: Apply SEO best practices, including keyword research and on-page optimization, to maximize content visibility.
- Social Media Management: Develop and manage content for platforms like Facebook, LinkedIn, Instagram, and more to drive engagement and growth.
- Content Calendar Management: Plan and manage a content calendar to ensure timely and consistent output.
- Performance Analysis: Track content performance using analytics tools and make data-informed decisions for continuous improvement.
- Collaboration: Work closely with marketing, design, and video teams to deliver cohesive and impactful content campaigns.
- Research & Industry Awareness: Stay updated on market trends, audience behavior, and competitor strategies to ensure relevant and timely content.
- Editing & Proofreading: Ensure content accuracy, clarity, and grammatical correctness before publication.
- Brand Voice: Maintain consistent tone and messaging across all content types and platforms.
- Content Repurposing: Repurpose long-form content into shorter formats (e.g., social posts, infographics, video scripts) for multi-channel use.
Requirements
- 1 year of proven experience in content creation, campaign marketing, or a similar role.
- Fresh Graduate welcome!
- Strong copywriting and content development skills in English.
- Experience leading content planning and working independently with minimal supervision.
- Solid understanding of digital marketing, customer journey mapping, and content funnels.
- Proficiency in SEO and keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).
- Excellent organizational and time management skills, with the ability to handle multiple projects simultaneously.
- A strong portfolio showcasing content across different formats and platforms.
- Degree in English, Communications, Journalism, Marketing, or a related field.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Creative mindset with a strategic, results-oriented approach.