Content Writer

2X; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm in Kuala Lumpur is seeking a Content Marketing Specialist to create high-quality content for various digital campaigns. The ideal candidate has over 5 years of writing experience and a Bachelor's degree in a related field. Responsibilities include content creation, conducting interviews, and analyzing campaign data. This role emphasizes collaboration in a fun and growth-oriented team culture. The company values work-life balance and supports personal growth.

Qualifications

• 5+ years of writing experience across various platforms.
• Ability to simplify complex concepts into clear content.
• Strong organizational skills and attention to detail.

Responsibilities

• Create high-quality content for marketing campaigns.
• Conduct interviews to generate interesting content.
• Analyze campaign data to inform content strategy.

Skills

Content creation

Strategic thinking

Research skills

Collaboration

Analytical skills

Education

Bachelor's degree in Journalism, Marketing or related fields

Job description

We are a team of high-calibre digital content marketing specialists with a proven track record in the B2B marketing domain. We pride ourselves in having a high-performing team culture and an unwavering spirit of delighting our clients. We value personal and professional growth, thus we only hire people who are passionate about what they do. We support their growth by creating a work environment that encourages collaboration and mutual respect. We work with integrity, have a lot of FUN, and are staunch believers in work-life balance.

Responsibilities

• Create high-quality business content for digital marketing campaigns, including, but not limited to, social media posts, ad copy, email copy, website content, and white papers
• Conduct interviews with business leaders to understand their interests and target pain points
• Think strategically to craft compelling messaging in line with campaign objectives.
• Independently research business topics and create engaging content
• Think creatively to translate strategy into new content formats across different channels
• Work closely with content specialists and marketers to develop impactful content and streamlined processes
• Work with the design team for cross-platform content production
• Analyze campaign data to assist with content strategy

Requirements

• Bachelor's degree in Journalism, Advertising, English, Communications, Public Relations or Marketing, or relevant experience
• 5+ years of writing experience over a variety of platforms and outlets
• Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate content
• Significant experience making complex concepts easily understood and remembered.
• Refined organizational skills, attention to detail and accuracy
• Desire to work in a collaborative, team-oriented environment