Content Writer

Khadeeja Corporate Advisory; Batu 14 Hulu Langat; On-site; MYR 100,000 - 150,000; Full time

Job summary

A corporate advisory firm in Malaysia is looking for a skilled Content Writer to produce engaging and clear content across various platforms. The ideal candidate should have experience in content writing, digital marketing, and SEO practices. They must be proficient in both English and Malay, and possess strong creative abilities. This role involves working closely with marketing teams to develop content strategies and utilize AI tools for enhanced productivity.

Qualifications

• Proven experience as a Content Writer, Copywriter, or similar role.
• Excellent command of English & Malay (writing & editing).
• Strong understanding of digital marketing trends.
• Knowledge of SEO writing & keyword optimisation.
• Familiarity with Meta, TikTok, and general content performance trends.
• Ability to adapt tone for different audiences.

Responsibilities

• Produce engaging, clear, and branded content for various platforms.
• Ideate and plan monthly content themes in line with marketing goals.
• Develop scripts, captions, and short/long-form content for social media.
• Write SEO optimized articles, headlines, and descriptions.
• Use AI tools to brainstorm ideas and draft content.
• Collaborate with media, sales, and product teams for campaign objectives.

Skills

Content Writing

SEO Optimization

Digital Marketing Trends

Social Media Strategy

Creative Thinking

Bilingual Communication (English & Malay)

Tools

AI Tools (ChatGPT)

Content Management Systems (WordPress)

Job description

Content Creation

• Produce engaging, clear, and branded content for:
• Ideate and plan monthly content themes in line with company marketing goals.
• Ensure consistency of messaging, tone, and brand identity across all platforms.

Social Media Content

• Develop scripts, captions, short-form and long-form content tailored for Facebook, Instagram, and TikTok.
• Assist in planning content calendars with Marketing team.
• Craft attention-grabbing copy to increase reach, engagement, and conversions.

Website & SEO

• Write SEO optimised articles, headlines, and descriptions.
• Conduct keyword research and incorporate SEO best practices into all written materials.>
• Work with media/IT team to update website content regularly.

AI-Assisted Content

• Use AI tools responsibly to brainstorm ideas, research, improve structure, or generate drafts.
• Ensure all AI-generated content is fact-checked, refined, and adapted to fit brand voice.
• Work closely with Media Team, Sales, and Product teams to understand campaign objectives.
• Collaborate with designers and videographers to create cohesive content.
• Attend marketing meetings and contribute creative input.

Requirements

• Proven experience as Content Writer, Copywriter, or similar role.
• Excellent command of English & Malay (writing & editing).
• Strong understanding of digital marketing trends.
• Knowledge of SEO writing & keyword optimisation.
• Familiarity with Meta, TikTok, and general content performance trends.
• Ability to adapt tone for different audiences.

Preferred

• Experience producing content for service-based businesses.
• Basic understanding of content analytics & performance tracking.
• Ability to use AI tools (ChatGPT, etc.) as a support tool for research & ideas.
• Knowledge of CMS (WordPress or similar) is a bonus.

Soft Skills

• Creative, resourceful, and proactive.
• Good time-management skills and ability to meet deadlines.
• Strong attention to detail.
• Ability to work independently and within a team.