Content Specialist (SEO)

GrowthOps; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A marketing transformation solutions provider is seeking an experienced SEO Content Creator in Kuala Lumpur. The role involves creating SEO-optimized content, reviewing existing articles, and collaborating with clients and teams to enhance digital visibility. Ideal candidates should have 2–5 years of SEO experience and proficiency in tools like SEMrush and Google Search Console. Strong communication skills and the ability to tailor content strategies to client needs are essential. Opportunities to work on exciting projects await.

Qualifications

• 2–5 years of SEO experience essential.
• Experience in client-facing roles.
• Proven track record in fast-paced environments.
• Strong understanding of SEO fundamentals.

Responsibilities

• Create SEO-optimized content for different markets.
• Review and refresh articles for better performance.
• Conduct keyword research to attract traffic.
• Own the entire content workflow, including performance reporting.

Skills

SEO tools expertise

Client-facing skills

Problem solving

Strong communication skills

Organizational skills

Content Writing

Language capability in Chinese or Malay

Tools

SEMrush

Google Search Console

Ahrefs

Job description

Welcome to GO Asia! GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of highly sought-after technology, user experience, creative, consulting and marketing professionals that work as a collaborative team to help build, launch, and grow brands across digital platforms.

We help businesses and brands transform how they go to market in Asia by integrating digital-first strategy, design and technology. We believe in unforgettable outcomes. Put simply, we don’t just help our clients to grow - we help them to grow unforgettable.

About your new role!

• Create SEO-optimized content tailored for diverse markets, including Singapore and Malaysia, aligned with clients' business objectives
• Review, optimize, and refresh existing articles to improve their ranking, performance, and relevance
• Conduct keyword research to develop content plans that attract organic traffic and generate leads
• Edit and improve content directly - you won’t hesitate to jump in and fix copy when needed
• Own the entire content workflow: from brainstorming, briefing, editing, revising, and publishing to performance reporting
• Understand the business needs and pain points of both clients and their potential customers to tailor content strategies
• Monitor the performance of both client blogs and GrowthOps’ blog, providing detailed analysis and actionable insights
• Track the competitive landscape within your target markets to stay ahead of trends and opportunities
• Evaluate and prioritise content projects based on their growth potential and business impact
• Collaborate with technical SEO experts and account managers to align content initiatives with broader client strategies
• Maintain up-to-date knowledge of the latest SEO, AI, and content marketing developments, implementing adjustments to workflows and processes as needed

What We’d Love To See From You

• At least 2 – 5 years of experience in SEO is essential, ideally with experience in a comparable position
• Client-facing skills include being willing to share your point of view in meetings, and being very personable
• Proven track record of assuming ownership, moving quickly to implement ideas, and delivering results in a fast-paced environment
• Experience and expertise in SEO tools (such as Google Search Console, SEMrush, Moz, and Ahrefs among others).
• Be a self-starter and drive initiative to improve client’s website visibility
• Strong understanding & implementation experience of SEO fundamentals (page markup & schema, URL structures, site crawl performance, metadata, etc)
• Strong interpersonal and communications skills
• Excellent attention to detail
• Problem solver
• Strong organizational skills and ability to manage and prioritize multiple tasks
• Proficient experience in G Suite products
• Language capability in either Chinese OR Malay is a must

GO Asia is a part of the GrowthOps network – so you’ll have opportunities to learn and work on exciting projects with amazing talent from other agencies within our group. We have creative workspaces in Hong Kong, Singapore, Kuala Lumpur and Manila. GrowthOps is committed to providing an accessible and inclusive workplace for all employees.

Must have skills

• SEMrush
• Ahrefs
• Content pillars
• Google Search Console
• Content Writing
• Content Clustering
• SEO Copywriting