Content Creator cum Social Media Executive

Dreamscape Hospitality Group; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A hospitality company in Malaysia is seeking a creative individual to focus on content creation and digital marketing. The role involves planning and developing engaging content for social media platforms to enhance brand awareness and guest experiences. Candidates should possess at least 2 years of relevant experience and be proficient in editing tools like Canva and Adobe as well as fluent in Mandarin, English, and Bahasa Malaysia. The position is based in Puchong with travel requirements for on-site content creation.

Qualifications

• Minimum of 2 years’ experience in content creation and/or digital marketing.
• Able to communicate in Mandarin, English, and Bahasa Malaysia.
• Comfortable appearing regularly in social media content.

Responsibilities

• Plan, design, and produce creative content for promotional purposes.
• Develop and implement social media strategies.
• Monitor, track, and analyse content performance metrics.

Skills

Content creation

Digital marketing

Social media strategy

Creative thinking

Education

Diploma or Degree in Marketing, Business Administration, Mass Communications

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Dreamscape Hospitality Group – Puchong New Village

Plan, design, and produce creative, eye-catching content for promotional and marketing purposes, with a strong focus on glamping, resort stays, nature, lifestyle, and guest experiences.

Develop and implement social media strategies aligned with the company’s marketing and brand positioning goals.

Develop monthly content calendars and manage integrated social media marketing campaigns across platforms including Facebook, Instagram, Xiaohongshu (XHS), TikTok, and LinkedIn, to drive online community growth, engagement, and brand awareness.

Plan and support digital marketing campaigns by introducing fresh, trendy, and bold creative ideas to strengthen campaign performance.

Strategically extend market reach by creating attractive, storytelling-driven content for marketing and promotional campaigns.

Monitor, track, and analyse content and performance metrics to optimise content effectiveness and engagement.

Assist in the planning and execution of marketing and promotional campaigns for the resort.

Stay up to date with industry trends, social media trends, and travel / lifestyle content, and identify new content opportunities worth sharing.

Work closely with designers and the marketing team to ensure consistency and compatibility between content, visuals, and brand guidelines.

Job Requirements

Diploma or Degree in Marketing, Business Administration, Mass Communications, or equivalent, with a minimum of 2 years’ experience in content creation and/or digital marketing.

Able to communicate in Mandarin, English, and Bahasa Malaysia to effectively engage with a diverse audience and internal stakeholders.

Proficient in photo and video editing tools such as Canva, CapCut, and Adobe Creative Suite.

Camera-friendly and comfortable appearing regularly in social media content (on-site resort content, lifestyle shoots, etc.).

Creative, trend-aware, highly motivated, and proactive, with an analytical mindset.

Strong PR sense, result-oriented, able to work under pressure, meet tight deadlines, and manage multiple tasks simultaneously.

Possess excellent English written, verbal communication, and presentation skills.

Able to work at Puchong, Kuala Lumpur, with occasional travel to Cameron Highlands for on-site content creation at the glamping resort.