CHIEF MARKETING OFFICER (CMO)

World Vision; Selangor; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading humanitarian organization in Malaysia seeks a Chief Marketing Officer to provide visionary leadership in marketing and fundraising. The successful candidate will set long-term brand strategy, lead high-level partnerships, and oversee revenue growth initiatives. With a requirement of over 15 years in senior leadership roles, this position focuses on strategic foresight and innovation. Join in driving impactful change and fostering donor engagement within the organization.

Qualifications

• Minimum 15+ years senior leadership experience with marketing expertise.
• Proven ability to lead large teams and drive transformative strategies.
• Experience engaging Board-level stakeholders and national-level partners.

Responsibilities

• Set long-term vision for brand and donor growth.
• Align marketing strategy with organizational goals.
• Serve as the public-facing brand champion.
• Lead engagement with corporate partners and stakeholders.
• Accountable for achieving multi-year revenue growth targets.

Skills

Executive leadership

Strategic foresight

National-level brand stewardship

Innovation & digital transformation

Education

Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field

Job description

The Chief Marketing Officer provides visionary leadership for all marketing, communications, digital, and fundraising strategies across World Vision Malaysia. As a senior executive, the CMO shapes national brand perception, builds long-term donor engagement, and drives high-level innovation to grow organizational impact. The CMO is a key member of the Leadership Team and strategic advisor to the CEO and Board.

KEY RESPONSIBILITIES

• Vision & Strategic Direction
• Set long-term vision for brand, storytelling, public engagement, and donor growth.
• Align marketing strategy with WVM’s national strategy, global partnership priorities, and multi-year impact goals.
• Serve as the organization’s public-facing brand champion.
• Provide visionary leadership for marketing, communications, and fundraising.
• Build a culture of innovation, excellence, and service across the organization.
• Serve as a spiritual leader within the organization, nurturing faith alignment and reinforcing World Vision’s Christian identity through words, example, and decision-making.
• Support the CEO in cultivating a spiritually grounded executive culture rooted in humility, prayer, and mission-driven leadership.
• Encourage spiritual formation within teams and champion values-based leadership across all levels.
• Partnership & Stakeholder Leadership
• Lead strategic engagement with high-level corporate partners, donors, ambassadors, media, and government stakeholders.
• Represent WVM in national and regional forums, conferences, and collaborative platforms.
• Champion digital innovation, data analytics, automation, and omni-channel supporter journeys.
• Drive organizational readiness for future trends in fundraising and public engagement.
• Revenue & Growth Accountability
• Accountable for achieving multi-year revenue growth targets and diversifying fundraising channels.
• Oversee forecasting, budgets, and investment strategies for marketing & fundraising.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field
• Minimum 15+ years senior leadership experience, with significant marketing, communications, or fundraising expertise.
• Proven ability to lead large teams and drive transformative strategies.
• Experience engaging Board-level stakeholders and national-level partners.

CORE COMPETENCIES

• Executive leadership
• Strategic foresight
• National-level brand stewardship
• Innovation & digital transformation

PERFORMANCE INDICATORS

• Long-term revenue growth and channel diversification
• National brand recognition and reputation strengthening
• Multi-year strategic milestones achieved
• High-value partnerships formed and renewed
• Organizational digital maturity and innovation adoption
• Leadership effectiveness and culture-building impact