Chief Marketing Officer

Columbia Sportswear Company; Kuala Lumpur; Hybrid; MYR 200,000 - 300,000; Full time

Job summary

A leading international financial services provider is seeking a Chief Marketing Officer to lead marketing strategy and communication efforts. The ideal candidate will have over 15 years of experience in marketing, showcasing strong leadership in strategic marketing and customer experience. This hybrid role emphasizes data analytics and brand management, requiring a keen understanding of the insurance or financial services industry. Here, you will foster a customer-first culture and mentor teams to drive business growth.

Benefits

Career development opportunities

Flexible working environment

Supportive team culture

Qualifications

• Minimum 15 years of experience in marketing with strong leadership in strategic marketing.
• Proven experience in managing complex marketing operations.
• Strong understanding of the insurance or financial services industry.

Responsibilities

• Develop and execute an end-to-end marketing strategy.
• Champion a customer-first culture across the organisation.
• Establish a data-driven decision-making culture for analytics.

Skills

Strategic marketing leadership

Customer experience

Data analytics

Brand management

Communications

ESG initiatives

Education

University degree or professional diploma in Marketing, Business Administration, Communications

Job description

The Chief Marketing Officer role is established to strategically lead and integrate all aspects of marketing, communications, customer experience, analytics, branding, and ESG initiatives. This position ensures that every business is guided by deep customer insights and data‑driven analysis, while strengthening brand equity and stakeholder trust.

Responsibilities

• Strategic Marketing Leadership: develop and execute a comprehensive, end‑to‑end marketing strategy aligned with business objectives and customer needs; drive digital marketing transformation, including lead generation, campaign optimisation and sales conversion across all distribution channels; oversee the development and implementation of online and social media strategies to enhance brand visibility, customer engagement and generate leads.
• Customer Experience and Centricity: champion a customer‑first culture across the organisation, embedding customer insights into all business decisions; lead the implementation and governance of transactional and relationship Net Promoter Score (NPS); design and optimise customer journeys using human‑centred design and journey mapping methodologies.
• Data Analytics and Insights: establish a data‑driven decision‑making culture by building a centre of excellence for analytics; leverage customer segmentation and predictive analytics to inform strategy and drive business performance; monitor and report on analytics value enablement to support key performance indicators (KPIs); design and implement artificial intelligence use cases for the Malaysia business.
• Brand Management: define and execute a brand strategy that aligns with Manulife’s global brand promise and local market dynamics; ensure brand governance and consistency across all customer touchpoints and marketing materials; support sales and promotional activities with effective branding and event strategies.
• Communications: drive internal communications strategy to foster employee engagement, reinforce Manulife’s culture and values, and ensure clarity of corporate priorities in the market, aligning to Asia strategy; oversee external communications, including media relations, stakeholder engagement (such as investor and partner communications) and thought leadership initiatives, to enhance brand reputation and support business growth; support and govern a risk communication framework to proactively manage reputational risks and ensure timely, transparent engagement during critical events.
• Environmental, Social and Governance (ESG) and CSR: integrate ESG principles into marketing and brand strategies to reflect Manulife’s commitment to sustainability; build partnerships that enhance brand differentiation and social value for community investments; drive ESG initiatives across the company; ensure adherence to sustainability and climate change regulatory requirements, including ESG committee, Board updates and reporting (measurement, tracking and regulatory reporting, Annual Report sustainability statements).
• Executive Leadership and Talent Development: serve as a key member of the Executive Committee, contributing to the overall strategic direction of the business; lead, mentor and develop a high‑performing marketing and communications team; foster a collaborative, innovative, and purpose‑driven culture within the department; oversee succession planning and career development for key leadership roles.

Required Qualifications

• A recognised university degree or professional diploma in Marketing, Business Administration, Communications or a related field.
• Minimum 15 years of progressive experience in marketing, with a strong track record of leadership in strategic marketing, digital transformation, customer experience and brand management.
• Proven experience leading large, cross‑functional teams and managing complex marketing operations in a dynamic, customer‑focused environment.
• Demonstrated success in developing and executing integrated marketing strategies that drive business growth, customer engagement and brand equity.
• Solid understanding of the insurance or financial services industry, with the ability to navigate regulatory environments and market dynamics.
• Experience in data analytics and customer segmentation, with a strong grasp of how to leverage insights to inform business decisions.
• Strong background incorporating communications, media relations and reputation management.

When you join our team

• We’ll empower you to learn and grow the career you want.
• We’ll recognise and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programmes without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement

Hybrid