Chief Marketing Officer

Manulife; Kuala Lumpur; Hybrid; MYR 300,000 - 400,000; Full time

Job summary

A leading financial services provider is seeking a Chief Marketing Officer in Kuala Lumpur. This role will strategically lead and integrate marketing, communications, analytics, and customer experience initiatives. The ideal candidate will have over 15 years of experience in marketing, proven leadership skills, and a strong background in digital transformation and customer engagement. This position supports flexible working arrangements within an innovative environment.

Benefits

Learning and growth opportunities

Flexible working environment

Supportive company culture

Qualifications

• Minimum 15 years of progressive experience in marketing, with leadership in strategic marketing.
• Proven experience in leading large, cross-functional teams.
• Solid understanding of the insurance or financial services industry.

Responsibilities

• Develop and execute marketing strategy aligned with business objectives.
• Champion a customer-first culture and embed customer insights in decisions.
• Design and implement AI use cases for the Malaysia business.

Skills

Strategic leadership

Digital marketing transformation

Data analytics

Brand management

Customer experience design

Corporate communications

Education

University degree in Marketing, Business Administration, or related

Job description

The Opportunity

The Chief Marketing Officer role is established to strategically lead and integrate all aspects of marketing, communications, customer experience, analytics, branding, and ESG initiatives. This position ensures that every business decision is guided by deep customer insights and data‑driven analysis, while strengthening brand equity and stakeholder trust.

Responsibilities:

1. Strategic Marketing Leadership
   • Develop and execute a comprehensive, end‑to‑end marketing strategy aligned with business objectives and customer needs
   • Drive digital marketing transformation, including lead generation, campaign optimization, and sales conversion across all distribution channels.
   • Oversee the development and implementation of online and social media strategies to enhance brand visibility, customer engagement and generate leads.
2. Customer Experience and Centricity
   • Champion a customer‑first culture across the organization, embedding customer insights into all business decisions.
   • Lead the implementation and governance of transactional and relationship Net Promoter Score (NPS).
   • Design and optimize customer journeys using human‑centered design and journey mapping methodologies.
3. Data Analytics and Insights
   • Establish a data‑driven decision‑making culture by building a center of excellence for analytics.
   • Leverage customer segmentation and predictive analytics to inform strategy and drive business performance.
   • Monitor and report on analytics value enablement to support key performance indicators (KPIs).
   • Design and implement Artificial Intelligence use cases for Malaysia business.
4. Brand Management
   • Define and execute a brand strategy that aligns with Manulife’s global brand promise and local market dynamics.
   • Ensure brand governance and consistency across all customer touchpoints and marketing materials.
   • Support sales and promotional activities with effective branding and event strategies.
5. Communications (provide matrix oversight. Worked closely with Emerging Markets – Head of Communications)
   • Drive internal communications strategy to foster employee engagement, reinforce Manulife’s culture and values, and ensure clarity of corporate priorities in the market, aligning to Asia strategy.
   • Oversee external communications, including media relations, stakeholder engagement (such as investor and partner communications), and thought leadership initiatives, to enhance brand reputation and support business growth.
   • Support and govern a risk communication framework to proactively manage reputational risks and ensure timely, transparent engagement during critical events.
6. Environmental, Social, and Governance (ESG) and CSR
   • Integrate ESG principles into marketing and brand strategies to reflect Manulife’s commitment to sustainability.
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   • Build partnerships that enhance brand differentiation and social value for community investments
   • Drive ESG initiatives across the company
   • Ensure adherence to sustainability and climate change regulatory requirements including ESG committee, Board updates and reporting (measurement, tracking and regulatory reporting, Annual Report sustainability statements)
7. Executive Leadership and Talent Development
   • Serve as a key member of the Executive Committee, contributing to the overall strategic direction of the business.
   • Lead, mentor, and develop a high‑performing marketing and communications team.
   • Foster a collaborative, innovative, and purpose‑driven culture within the department.
   • Oversee succession planning and career development for key leadership roles.

Required Qualifications:

• A recognized university degree or professional diploma in Marketing, Business Administration, Communications, or a related field.
• Minimum 15 years of progressive experience in marketing, with a strong track record of leadership in strategic marketing, digital transformation, customer experience, and brand management.
• Proven experience in leading large, cross‑functional teams and managing complex marketing operations in a dynamic, customer‑focused environment.
• Demonstrated success in developing and executing integrated marketing strategies that drive business growth, customer engagement, and brand equity.
• Solid understanding of the insurance or financial services industry, with the ability to navigate regulatory environments and market dynamics.
• Experience in data analytics and customer segmentation, with a strong grasp of how to leverage insights to inform business decisions.
• Strong background in corporate communications, media relations, and reputation management.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our globalrones, we’ll support you in shaping the future you want to see.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen ทุก, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail].

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