Business Development Manager

NSW Automation Sdn Bhd; Simpang Ampat; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automation solutions provider based in Penang, Malaysia, seeks a Business Development Manager to lead strategic initiatives and foster client relationships in the microelectronics sector. The ideal candidate will have proven experience in driving growth and managing stakeholder engagements, as well as the ability to develop tailored solutions that meet evolving market demands. This role requires effective cross-functional collaboration and a strong understanding of market trends to support NSW's long-term business objectives.

Qualifications

• Proven experience in business development leadership roles.
• Ability to manage senior stakeholder relationships effectively.
• Strong understanding of market trends and business strategies.

Responsibilities

• Drive business development initiatives in high-potential sectors.
• Manage relationships with key clients and stakeholders.
• Develop strategic solutions aligned with client objectives.
• Oversee cross-functional collaboration for project execution.
• Act as a brand ambassador at industry events.

Skills

Strategic market development

Client engagement

Cross-functional leadership

Technical consultation

Job description

Business Development Manager

1. Strategic Market Development & Growth Leadership

• Drive enterprise-level business development initiatives aimed at penetrating high-potential industries, regions, and customer segments.
• Shape and lead NSW’s market‑entry, expansion, and growth strategies with a focus on long‑term value creation.
• Identify and evaluate strategic business opportunities by integrating macro market trends, emerging technologies, and customer innovation roadmaps.
• Lead or support cross‑functional initiatives, ensuring milestones are met on time and aligned with strategic goals.

2. High‑Level Client Engagement & Strategic Account Management

• Serve as the principal relationship owner for key clients, managing C‑level and senior stakeholder relationships.
• Strengthen NSW’s position as a long‑term solution partner by offering personalized business foresight, relationship continuity, and innovation alignment.
• Develop executive‑level communication strategies and engagement models that foster deep collaboration, trust, and client advocacy.
• Lead and support customer‑specific proof‑of‑concept, pilot implementations, and prototype evaluation, ensuring technical feasibility, process integration, and alignment with customer objectives.
• Provide comprehensive technical consultation across pre‑sales and post‑sales business stages, ensuring customers receive tailored, fit‑for‑purpose solutions that meet both operational requirements and long‑term business goals.

3. Solution Strategy and Commercial Structuring

• Architect strategic, customer‑specific solutions by aligning NSW’s capabilities with client objectives, industry challenges, and value‑driven outcomes.
• Lead or oversee proposal development, commercial model design, and partnership structures in collaboration with Business Development Engineers and other internal teams.
• Ensure commercial viability, risk mitigation, and alignment to NSW’s financial and strategic objectives across all go‑to‑market activities.

4. Cross‑Functional Leadership & Execution Oversight

• Orchestrate cross‑functional collaboration among Sales, Product, Engineering, Operations, and Finance to ensure aligned business execution.
• Lead cross‑departmental business solution taskforces for strategic accounts or innovation projects to ensure customer expectations are met with operational excellence.
• Champion stakeholder alignment to streamline internal resource mobilization, project prioritization, and execution velocity.
• Conduct high‑level competitive landscape mapping, customer behavior studies, and emerging industry analysis to inform strategic positioning and solution development.
• Anticipate market shifts and proactively identify whitespace opportunities to support NSW’s long‑term strategy.
• Assess and evaluate the feasibility of proposed solutions—including new products, features, or service offerings—from technical, financial, and operational perspectives to support informed, data‑driven business decisions and ensure each initiative aligns with NSW’s strategic goals, delivers tangible customer value, and meets evolving market and operational requirements.
• Generate and present business cases to support new service offerings, market positioning shifts, or partnership initiatives.

6. Strategic Partnerships and Ecosystem Development

• Identify and develop strategic alliances or partner networks (e.g., industry leaders, solutions providers, supply chain contributors, and academic institutions) to enhance NSW’s value proposition.
• Leverage third‑party collaboration to expand capability bandwidth, improve delivery speed, and enhance solution completeness.

7. Customer‑Centric Solution Positioning & Influence Building

• Translate NSW’s technical capabilities into compelling business value narratives tailored to various audiences—including C‑suite, engineering, and operations teams.
• Develop and deliver persuasive proposals, technical presentations, whitepapers, and solution briefings to support business development and strategic sales engagements.
• Champion NSW’s solution value at executive briefings, roundtables, innovation days, industry conferences, and tradeshows to strengthen brand credibility and drive thought leadership.
• Engage directly with customers and stakeholders to gather feedback, understand evolving needs, and align solutions with market demand.
• Continuously refine customer engagement strategies to foster deeper relationships, improve retention, and uncover future growth opportunities.
• Own the strategic opportunity pipeline across identified verticals and key accounts, ensuring pipeline health and revenue predictability.
• Drive deal velocity by addressing strategic blockers, accelerating decision timelines, and ensuring seamless collaboration between business and technical teams.
• Review and approve high‑value proposals, pricing structures, and contractual terms to safeguard commercial sustainability and value realization.

9. Brand & Thought Leadership Representation

• Act as a brand ambassador at global and regional tradeshows, conferences, and public forums.
• Collaborate with the Marketing and Marcom team to shape strategic content and campaign direction aligned with customer acquisition goals.
• Develop high‑impact messaging that positions NSW as a category leader in fluid dispensing automation.

10. Internal Capability Development & Knowledge Cultivation

• Drive organizational readiness by embedding strategic market insights, customer narratives, and best practices into internal knowledge systems.
• Mentor and guide Business Development Engineers, supporting skill development in technical solutioning, commercial strategy, and client engagement.
• Foster a high‑performance, insight‑led culture that aligns with NSW’s customer‑first, innovation‑driven vision.

11. Regulatory, Contractual, and Compliance Leadership

• Oversee regulatory implications of strategic engagements and ensure compliance across commercial, legal, and technical touchpoints.
• Liaise with internal legal and finance teams to ensure that all client agreements, NDAs, or partner contracts support NSW’s risk posture and policy standards.
• Ensure all business initiatives comply with relevant industry regulations and standards.
• Stay informed about changes in regulatory landscapes to maintain NSW’s competitive edge.

12. Performance Monitoring & Strategic Reporting

• Define strategic KPIs across sales pipeline, market development, account expansion, and customer success metrics.
• Actively identify areas for improvement and implement changes to enhance overall performance.

13. Training and Documentation

• Develop and deliver comprehensive training programs to enhance technical proficiency across stakeholders.
• Present high‑level progress reports to senior leadership, offering insights into business health, opportunity risk, and emerging market movements.
• Lead quarterly business reviews (QBRs) with strategic clients and internal teams to ensure alignment and performance accountability.

14. Ongoing Strategics’ Learning and Market Evolution Adaptation

• Stay ahead of global business trends, automation technologies, and industry disruptions that impact client environments and NSW’s competitive position.
• Share future‑facing insights that enable NSW to proactively innovate, adapt, and outperform in competitive markets.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a business development manager?
• How many years of business development experience do you have?
• Do you have experience in a sales role?
• How many years’ experience do you have in market research?
• Are you willing to travel for this role when required?

NSW Automation is a leading global company that specializes in precision fluid dispensing systems in today’s microelectronics and semiconductor industries. We are based in Penang, Malaysia, and headquartered in Penang. We have created the world’s smallest solder paste micro‑dispensing solution capable of dispensing dots or lines as small as 80 µm, meeting demanding requirements for 5G, MEMS, SiP/PoP, and other micro‑electronics packaging applications. Supported by a global network of sales and technical service authorities across the USA, China, Taiwan, South Korea, SEA, Germany, Russia and beyond, NSW delivers high‑performance, reliable precision liquid dispensing solutions to support automated dispensing needs.