Business Development Manager

Keysight Technologies; Bayan Lepas; On-site; MYR 338,000 - 509,000; Full time

Job summary

A leading technology company in Penang is seeking a Business Development Manager to expand into new territories and industries. The ideal candidate will have over 10 years of experience in business development and a strong understanding of the test & measurement industry. Responsibilities include collaborating with sales teams and executing strategic programs. This role may require travel within the EMEA region.

Qualifications

• Minimum of 10+ years of experience in relevant fields.
• Extensive knowledge of Power Technology and the Semiconductor industry.
• Basic programming knowledge for automation or proof-of-concept development.

Responsibilities

• Develop an understanding of the product portfolio.
• Work closely with sales teams to drive opportunities.
• Lead business expansion efforts across new industries.

Skills

Business development

Product marketing

Technical sales

Solution design

Communication skills

Interpersonal skills

Education

Bachelor’s degree in Engineering, Business, or related field

Master’s degree

Job description

Keysight’s Electronic Industrial Solutions Group (EISG) Broadbase Business in the EMEA region. This individual will play a critical role in driving strategic initiatives, expanding into new territories and industries, and collaborating across functional teams to capture growth opportunities.

Key Responsibilities:

• Develop a deep understanding of Keysight’s product portfolio and New Product Introductions (NPIs).
• Work closely with regional sales teams, application engineers, and solution partners to drive opportunities to closure.
• Lead business expansion efforts across new geographies, industries (e.g., Automotive, Consumer IoT, Manufacturing, Aerospace & Defense), and applications.
• Spearhead and execute strategic programs and promotion such as Industry Growth Initiatives, tailored to regional needs.
• Partner with field teams to develop and execute competitive strategies to win key engagements.
• Support pre-sales activities including, but not limited to customer-facing application discussions, proposed solutions, and pricing strategy.
• Monitor and maintain a close tab on the sales funnel, working with Account Managers to understand the opportunity pipeline, gain insights, and identify support needed to close deals.
• Be a key contributor to marketing and communication initiatives including trade shows, seminars, and promotional campaigns to drive NPI awareness and growth.
• Serve as a key interface between field and factory for lead times, quality concerns, escalations, and discount management.
• Engage with key customer accounts to extract insights on industry trends, technology adoption, and application needs for future roadmap input and NPI alignment.
• Provide technical training to sales team or conduct seminar/webinar to end customers.

Qualifications & Skills:

• Bachelor’s degree in Engineering, Business, or related field. Master’s degree is a plus.
• Minimum of 10+ years of experience in business development, product marketing, or technical sales within the test & measurement or electronics industry.
• Extensive knowledge of Power Technology and the Semiconductor industry, particularly in relation to test applications, customer use cases, and solution design.
• Demonstrated hands-on experience supporting customers in developing and deploying tailored test solutions.
• Strong understanding of how to architect solutions by identifying appropriate instruments such as power supplies, parametric testers, and other core components.
• Basic programming knowledge (e.g., for automation or proof-of-concept development) is required to support customer workflows and demonstrate feasibility.
• Strong understanding of electronic design and testing environments across multiple industries.
• Demonstrated experience in strategic planning and program execution.
• Ability to work cross-functionally and influence without authority.
• Excellent communication, presentation, and interpersonal skills.
• Comfortable in a fast-paced, dynamic environment with a self-starter attitude.
• Willingness to travel within the EMEA region as required.