Business Development Executive

Pinnacle Foods; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic food service company is seeking a motivated Business Development Executive to expand its new Restaurant-focused division in Kuala Lumpur. The role involves acquiring new restaurant customers and managing existing accounts through daily field visits. Candidates should have 1-3 years of relevant sales experience, strong communication skills, and must own a vehicle. Attractive commission-based performance incentives and a competitive salary are offered. This is an excellent opportunity for career growth in a vibrant environment.

Benefits

Competitive basic salary

Attractive performance-based commission

Clear area ownership

Qualifications

• Minimum 1–3 years sales experience in FMCG, food service, or B2B sales preferred.
• Experience dealing with restaurants is an added advantage.
• A valid driving license and own transport are mandatory.

Responsibilities

• Identify and onboard restaurants in the assigned cluster.
• Conduct daily visits to build relationships with restaurant owners.
• Generate new sales and increase repeat orders from existing customers.
• Promote food products and upsell to increase order value.

Skills

Sales experience

Good communication skills

Negotiation skills

Self-driven

Job description

About the role

We are expanding our business by launching a new Restaurant‑focused HORECA division and are looking for motivated Business Development Executives to grow restaurant accounts across Klang Valley. This is a field role, covering an assigned area (cluster). You will be responsible for acquiring new restaurant customers, managing existing accounts, and driving repeat orders.

Key responsibilities

• Identify, approach, and onboard individual and chain restaurants within assigned cluster
• Conduct daily restaurant visits to build relationships with owners and managers
• Generate new sales and grow repeat orders from existing customers
• Promote and sell food products according to company pricing and guidelines
• Upsell additional products to increase order value and frequency
• Follow up on orders, deliveries, and customer feedback
• Monitor competitor activity and market trends in the area
• Provide simple weekly sales updates and activity reports

Requirements

• Minimum 1–3 years sales experience (FMCG, food service, HORECA, or B2B sales preferred)
• Experience dealing with restaurants is an added advantage
• Comfortable with field sales and daily outdoor visits
• Good communication and negotiation skills
• Self‑driven, disciplined, and target‑oriented
• Able to work independently
• Must possess own transport

What We Offer

• Competitive basic salary
• Attractive performance‑based commission
• Clear area ownership (cluster‑based)
• Opportunity to grow with a new division from the ground up