Brand Strategy & Growth Lead

VeecoTech; Bayan Lepas; On-site; MYR 100,000 - 150,000; Full time

Job description

Responsibilities:

• Develop and implement brand management strategies to increase brand awareness and customer engagement.
• Collaborate with relevant departments to execute marketing campaigns for VeecoTech and clients.
• Ensure consistency in brand messaging and positioning for VeecoTech and clients.
• Monitor and analyze market trends and consumer behavior to inform brand management decisions.
• Analyze the effectiveness of brand management and marketing efforts and suggest relevant recommendations for improvement.
• Conduct market research to identify opportunities for brand growth.
• Develop and pitch comprehensive branding proposals.
• Assist in the development and implementation of overall marketing and PR strategies.
• Cultivate relationships with media outlets and influencers to enhance brand visibility.
• Adapt to a fast-paced work environment with a strong sense of responsibility.
• Manage budgets and resources for brand management and marketing activities.