Brand Marketing Leader, Fragrance

Coty; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading global beauty company seeks a Brand Manager to join its Malaysia Fragrance team. This role focuses on driving commercial success through impactful marketing strategies, managing budgets, and collaborating across various sales channels. The ideal candidate will have a strong background in brand and trade marketing, with a proven ability to develop and execute plans that enhance brand performance and market share. You will be responsible for planning promotions, overseeing the A&C budget, and ensuring excellence in retail execution.

Qualifications

• Proven ability to develop marketing strategies with measurable KPIs.
• Strong collaboration skills with media agencies and retail partners.
• Accountability for budget planning and managing ROI.

Responsibilities

• Develop brand and launch plans with measurable KPIs.
• Collaborate with media agencies on marketing strategies.
• Plan and execute BTL promotions across various sales channels.
• Manage the A&C budget for optimizing marketing spends.
• Forecast new marketing initiatives and track performance.

Skills

Brand marketing

Digital communication

Trade marketing

Budget management

Demand planning

Job description

A leading global beauty company seeks a Brand Manager to join its Malaysia Fragrance team. This role focuses on driving commercial success through impactful marketing strategies, managing budgets, and collaborating across various sales channels. The ideal candidate will have a strong background in brand and trade marketing, with a proven ability to develop and execute plans that enhance brand performance and market share. You will be responsible for planning promotions, overseeing the A&C budget, and ensuring excellence in retail execution.