Brand Manager

BigBigPlace; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A sports-oriented company in Kuala Lumpur is seeking a passionate Brand Manager to drive brand growth, enhance visibility, and foster loyalty. Core responsibilities include developing brand strategies, managing messaging across channels, and collaborating with marketing and event teams. The ideal candidate has 3-5 years of experience in brand management, a positive attitude, and strong leadership skills. The company offers a dynamic work environment and professional growth opportunities.

Benefits

Collaborative work environment

Opportunities for professional development

Qualifications

• 3-5 years of experience in brand management or marketing, preferably in sports.
• Proven ability to develop and implement successful brand strategies.
• Strong understanding of digital marketing.

Responsibilities

• Develop and execute brand strategies for market leadership.
• Manage brand messaging and positioning across all channels.
• Lead content creation for social media and organize events.

Skills

Brand strategy development

Social media marketing

Event management

Leadership

Communication skills

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Marketing analytics tools

Job description

Employment Type:

Full-time

Company Overview:

BigBigPlace is a sports-driven company dedicated to bringing consumers premium and affordable sporting goods. With a strong presence in retail, wholesale, and e-commerce platforms, we are more than just a retailer. We manage talents, create compelling content for social media, and activate on-ground events to engage our community. We aim to inspire and support an active lifestyle, making high-quality sporting goods accessible to all. As we continue to grow, we are looking for a passionate Brand Manager to lead the development and growth of our key brands.

Role Overview:

The Brand Manager will be instrumental in shaping the future of our core brands. This role involves crafting and executing brand strategies that drive growth, enhance brand visibility, and foster customer loyalty. The ideal candidate will be independent but a strong team player, focusing on attitude over skills and using common sense to navigate challenges effectively.

Key Responsibilities:

• Develop and execute comprehensive brand strategies to establish our brands as leaders in their respective markets.
• Manage brand messaging, positioning, and identity across all channels, ensuring alignment with BigBigPlace’s overall vision and values.
• Collaborate with marketing, product development, sales, and event teams to create cohesive brand experiences online and offline.
• Lead content creation efforts for social media, ensuring engaging and consistent storytelling that resonates with target audiences.
• Organize and oversee on-ground event activations, enhancing brand engagement and visibility.
• Monitor market trends, competitor activities, and consumer behavior to inform and adjust brand strategies.
• Analyze brand performance through key metrics, providing insights and recommendations for continuous improvement.
• Build strong relationships with internal and external stakeholders, including talent management and media partners, to maximize brand impact.

Must-Have Criteria:

• Independent but Team Player: Ability to take initiative and work autonomously while collaborating effectively within a team environment.
• Common Sense: Practical problem-solving skills with a straightforward approach to decision-making.
• Attitude Over Skills: A positive, can-do attitude, with a willingness to learn and adapt, valued more than technical expertise.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in brand management, marketing, or a related role, preferably in sports or retail.
• Proven ability to develop and implement successful brand strategies.
• Strong understanding of social media, digital marketing, and event management.
• Excellent communication, leadership, and project management skills.
• Creative mindset with attention to detail and a passion for branding.
• Proficiency in marketing analytics tools and platforms.

What We Offer:

• A collaborative and energetic work environment.
• Opportunities for professional development and growth.
• The chance to make a significant impact on the success of leading sports brands.

Application Process:

To apply, please submit your resume and a cover letter to ********@bigbigplace.com. Please include “Brand Manager Application” in the subject line.