Brand Growth Executive

MOG GROUP OF COMPANIES; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A prominent company in the fashion industry seeks a Brand Growth Executive to manage product marketing strategies and enhance brand development. This role involves developing product strategies, coordinating product launches, and analyzing sales data to drive growth. The ideal candidate will have a Bachelor's degree in a relevant field, 3-5 years of experience in product marketing, and a strong fashion sense. Excellent communication skills and proficiency in English and Bahasa are required, with Mandarin as a plus.

Qualifications

• 3-5 years of experience in product marketing and brand management.
• Proven track record in successful product launches.
• Strong fashion sense and ability to identify trends.

Responsibilities

• Develop product strategies based on market research.
• Lead end-to-end product development with teams.
• Strengthen brand positioning through compelling stories.

Skills

Product marketing

Brand management

Communication skills

Analytical skills

Trend analysis

Education

Bachelor's degree in Branding, Marketing, Merchandising, Fashion Design, or a related field

Job description

Brand Growth Executive

As a Brand Growth Executive, you will play a pivotal role in driving MOG's product marketing strategy and brand development. You will be responsible for developing and executing innovative product strategies for our exclusive brands that resonate with the right product target audience and drive product brand awareness, build brand prestige and enhance overall product sales growth.

Key Responsibilities

• Develop product strategies based on market research, trend insights, and business objectives.
• Lead end-to-end product development with cross-functional teams from concept to launch.
• Strengthen brand positioning through compelling brand stories and clear messaging.
• Manage brand assets, collaborations, and content to enhance visibility and brand synergy.
• Plan and execute product marketing calendars, launch campaigns, and promotions.
• Analyse product performance and customer insights to improve marketing effectiveness.
• Track market trends, competitor activities, and consumer behaviour to identify opportunities.
• Analyse sales data to evaluate product performance and drive growth strategies.
• Build strong relationships with suppliers, manufacturers, and internal teams.
• Coordinate timelines, communication, and problem-solving to ensure smooth and timely product launches.

Requirements

• Bachelor's degree in Branding, Marketing, Merchandising, Fashion Design, Product Design, or a related field.
• Minimum 3-5 years of experience in product marketing and brand management, preferably in the fashion or retail industry.
• Proven track record of successful product launches and brand building initiatives.
• Strong fashion sense and ability to identify emerging trends.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and deadlines.
• Passion for the eyewear industry and a keen eye for detail.
• Strong command of language, especially English and Bahasa. Proficiency in Mandarin is a plus.

If you are a highly motivated and creative individual with a passion for product development and brand building, we encourage you to apply with your latest resume and cover letter.