Brand Executive / Senior Brand Executive

MJM Malaysia Sdn Bhd; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading FMCG company in Selangor is seeking a Brand Executive / Senior Brand Executive. You will assist in developing brand strategies, conduct market research, and support integrated marketing campaigns. Ideal candidates should have a Bachelor's degree and at least 2 years of experience in the FMCG sector. Strong analytical, communication, and project management skills are essential. The role promotes collaboration across teams and focuses on driving brand awareness and loyalty.

Qualifications

• Minimum 2 years of brand and product experience in FMCG industry.
• Proven experience in branding or marketing role; experience in baby & hygiene category is a plus.

Responsibilities

• Assist in developing and executing brand strategies and marketing plans.
• Conduct research and analyze consumer behavior and trends.
• Support the planning and rollout of integrated marketing campaigns.
• Coordinate with sales, product development, and other teams.
• Track brand performance through internal sales data and external reports.
• Assist in managing brand budgets and track marketing spend.

Skills

Analytical skills

Project management

Communication

Problem-solving

Independent work

Education

Bachelor's degree in Branding / Brand Management, Marketing, or related field

Job description

Brand Executive / Senior Brand Executive

About the role

Reporting directly to the Senior Brand Manager, this full-time Brand Executive / Senior Brand Executive role offers an exciting opportunity to contribute to the growth and development of MJM Malaysia Sdn Bhd's brand portfolio. Based in Petaling Jaya, Selangor, you will play a key part in executing brand strategies that drive brand awareness, engagement, and loyalty among our target audiences.

What you'll be doing

• Brand Strategy & Planning: Assist the Senior Brand Manager in developing and executing brand strategies and marketing plans aligned with company goals. Proactively propose creative and relevant plans that fit the brand's positioning and approved budget.
• Market Research & Analysis: Conduct research and analyze consumer behavior, trends, and competitive landscape (6Ps) to identify growth opportunities.
• Campaign Development & Execution: Support the planning and rollout of integrated marketing campaigns across digital, social, print, and other media, ensuring consistency with brand identity and messaging. Generate post-campaign reports and presentations.
• Cross-Functional Collaboration: Coordinate with sales, product development, trade marketing, and other teams to ensure seamless execution of brand initiatives and maintain brand consistency. Provide marketing support for sales and trade activities. Prepare product decks and promotional materials.
• Performance Monitoring & Reporting: Track brand performance through internal sales data and external reports (e.g., Nielsen). Provide actionable insights and recommendations for continuous improvement.
• Budget & Operation Management: Assist in managing brand budgets and track marketing spend. Handle administrative tasks related to the brand.

What we're looking for

• Bachelor's degree in Branding / Brand Management, Marketing, or any related field
• Minimum 2 years of brand and product experience with FMCG industry
• Proven experience in a branding or marketing role >Experience in the baby & hygiene category is a plus
• Strong analytical, project management, communication, problem-solving skills, and work independently

About us

MJM Malaysia Sdn Bhd is a trusted source for top-quality Fast-Moving Consumer Goods (FMCG) company. We are dedicated to representing specialised factories and delivering top-notch products at competitive prices. Our extensive product range includes beverages, consumer food and consumer goods, catering to the daily needs of households and businesses. MJM Malaysia Sdn Bhd was founded with a clear vision: to bridge the gap between quality and affordability. We are committed to delivering value precisely where it’s needed the most.

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