Brand Campaigns Lead - FMCG & Consumer Engagement

Randstad; George Town; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading recruitment agency in Malaysia is seeking an Assistant Marketing Manager to lead integrated brand campaigns and enhance consumer engagement strategies. Ideal candidates should possess a Bachelor's degree and 3-5 years of experience in branding or marketing, preferably within the FMCG sector. The role involves managing projects within budget and driving influencer and public relations strategies in a fast-paced environment.

Qualifications

• Minimum of 3-5 years of experience in branding or marketing roles.
• Hands-on expertise with digital marketing tools and social media.
• Experience in FMCG or consumer goods sector preferred.

Responsibilities

• Plan and execute comprehensive brand campaigns.
• Develop strategies to build brand perception and consumer loyalty.
• Manage complex marketing projects on time and within budget.
• Identify and manage influencer partnerships.
• Support and implement public relations strategies.

Skills

Digital marketing expertise

Project management

Influencer marketing

P.R. strategies

Education

Bachelor's degree in Marketing or related field

Job description

A leading recruitment agency in Malaysia is seeking an Assistant Marketing Manager to lead integrated brand campaigns and enhance consumer engagement strategies. Ideal candidates should possess a Bachelor's degree and 3-5 years of experience in branding or marketing, preferably within the FMCG sector. The role involves managing projects within budget and driving influencer and public relations strategies in a fast-paced environment.