Brand Art Director(Brand campaign & visual identity)Brand:CONELI

Coneli Sdn Bhd; Gombak; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading branding agency in Malaysia is seeking a Brand Art Director to elevate brand advertising image. You will define visual direction, build a consistent brand system, and oversee high-quality campaign execution across all touchpoints. The ideal candidate has over 5 years of experience in branding and advertising, with strong expertise in Adobe Creative Suite and a proven track record in leading brand visuals. This role is central to brand growth and identity development.

Qualifications

• 5+ years in branding/advertising/design, with 2+ years in an Art Director/Lead role.
• Strong portfolio in brand campaigns, KV systems, and identity work.
• Proficient in Adobe Creative Suite.

Responsibilities

• Define and lead the brand advertising look & feel.
• Create and oversee campaign Key Visuals (KV).
• Lead design execution and quality control.

Skills

Branding experience

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Project management

Job description

Brand Art Director (Brand campaign & visual identity) Brand: CONELI

We are looking for a Brand Art Director to elevate and unify the brand advertising image for Coneli & XCRIIM. Our market presence is already established — we now need a professional to lead the visual direction, build a consistent brand system, and drive high-quality campaign execution across all touchpoints.

Note: External partnership liaison is handled by the Founders. This role focuses on brand image & advertising visuals.

Key Responsibilities

• Brand Visual Direction
  • Define and lead the brand advertising look & feel (tone, style, premium level, consistency).
  • Build and maintain a Brand Visual System (typography, layout rules, color usage, KV standards, photo style).
  • Ensure visual consistency across social, offline materials, events, store visuals, and website assets.
  • Create and oversee campaign Key Visuals (KV) and full adaptations for both online and offline usage.
  • Translate brand messages into strong visual concepts, ensuring campaigns look cohesive and on-brand.
  • Develop templates and modular systems to scale content efficiently without losing quality.
• Production & Quality Control
  • Lead design execution and review outputs: posters, banners, backdrops, booths, brochures, product visuals, event materials, etc.
  • Work with external vendors (printing/installation) to ensure correct specs and premium finishing.
  • Provide clear briefs, manage revisions, and control deadlines and versions.
  • Collaborate closely with Founders, internal teams, and suppliers to align visuals with brand direction.
  • Guide designers / freelancers / vendors when needed (feedback, standards, workflow).

Requirements (Must-have)

• 5+ years in branding/advertising/design, with 2+ years in an Art Director / Lead role.
• Strong portfolio in brand campaigns + KV systems + identity work (must show series adaptations and consistency).
• Ability to build a visual system, not just individual designs.
• Proficient in Adobe Photoshop, Illustrator, InDesign.
• Strong understanding of print production & large-format output (color, bleed, file specs, materials).
• Excellent communication and project ownership (timeline control, revision control, vendor coordination).

Bonus (Nice-to-have)

• Experience with sportswear / footwear / sports events branding.
• Ability to art-direct photography/video style and create shooting briefs.
• Basic understanding of brand messaging / storytelling (key message → visual).
• Working proficiency in English + (Chinese or Malay).

Screening Questions (Applicants)

1. Portfolio link (Behance/Website/Drive). Must include KV + full campaign adaptations.
2. Have you built a brand visual guideline/system before? What did you deliver?
3. How would you upgrade a brand to look more premium & consistent in 90 days? (brief steps)
4. Do you have experience managing vendors (printing/installation/photo/video)? Examples?
5. Your availability (notice period) and expected salary range.

This role is brand-building focused: visual direction + campaign identity + brand system.