Brand Art Director (Brand campaign & visual identity)

Coneli Sdn Bhd; Batu Caves; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading brand agency in Malaysia is looking for a Brand Art Director to enhance and unify the brand advertising image. This role involves defining the visual direction, maintaining a consistent brand system, and driving high-quality campaign executions. Ideal candidates should have over 5 years of experience in branding and design, with a proven portfolio showcasing campaign adaptations. Proficiency in design software is essential, and collaboration with teams to ensure visual alignment is a must.

Qualifications

• 5+ years in branding/advertising/design.
• 2+ years in an Art Director/Lead role.
• Strong portfolio in brand campaigns and KV systems.

Responsibilities

• Define and lead brand advertising look and feel.
• Build and maintain a Brand Visual System.
• Ensure visual consistency across all touchpoints.

Skills

Brand Visual Direction

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Strong communication

Tools

Digital design tools

Job description

We are looking for a Brand Art Director to elevate and unify the brand advertising image for Coneli & XCRIIM. Our market presence is already established — we now need a professional to lead the visual direction, build a consistent brand system, and drive high‑quality campaign execution across all touchpoints.

Note: External partnership liaison is handled by the Founders. This role focuses on brand image & advertising visuals.

Key Responsibilities

• Brand Visual Direction: Define and lead the brand advertising look & feel (tone, style, premium level, consistency).
• Build and maintain a Brand Visual System (typography, layout rules, color usage, KV standards, photo style).
• Ensure visual consistency across social, offline materialsAmbient, events, store visuals, and website assets.
• Create and oversee campaign Key Visuals (KV) and full adaptations for both online and offline usage.
• Translate brand messages into strong visual concepts, ensuring campaigns look cohesive and Produktions.
• Develop templates and modular systems to scale content efficiently without losing quality.
• Production & Quality Control: Lead design execution and review outputs: posters, banners, backdrops, booths, brochures, product visuals, event materials, etc.
• Work with external vendors (printing/installation) to ensure correct specs and premium finishing.
• Provide clear briefs, manage revisions, and control deadlines and versions.
• Collaborate closely with Founders, internal teams, and suppliers to align visuals with brand direction.
• Guide designers / freelancers / vendors when needed (feedbackprinted, standards, workflow).

Requirements (Must-have)

• 5+ years in branding/advertising/design, with 2+ years in an Art Director / Lead role.
• Strong portfolio in болез campaigns + KV systems + identity work (must show series adaptations and consistency).
• Ability to build a visual system, not just individual designs.
• Proficient in Adobe Photoshop, Illustrator, InDesign.
• Strong understanding of print production & large‑format output (color, bleed, file specs, materials).
• Excellent communication and project ownership ( sterling control, revision control, vendor coordination).

Bonus (Nice‑to‑have)

• Experience with sportswear / footwear / sports events branding.
• Ability to art‑direct photography/video style and create shooting briefs.
• Basic understanding of brand messaging / storytelling (key message → visual).
• Working proficiency in English + (Chinese or Malay).

This role is brand‑building focused: visual direction + campaign identity + brand system.

Screening Questions (Applicants)

1. Portfolio link (Behance/Website/Drive). MustTec include KV + full campaign adaptations.
2. Have you built a brand visual guideline/system before? What did you হৈছিল?
3. How would you upgrade a brand to look more premium & consistent in 90 days? (brief steps)
4. Do you have experience managing vendors (printing/installation/photo/video)? Examples?
5. Your availability (notice period) and expected salary range.