Associate Manager, Movie Promotions

Golden Screen Cinemas; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading cinema company in Malaysia is seeking a Marketing Manager to develop and implement innovative strategies for local and blockbuster movie campaigns. The ideal candidate will have at least 5 years of experience in marketing, with strong analytical skills and excellent communication abilities. This role requires collaboration with various stakeholders and the ability to thrive in a fast-paced environment. Join us to create remarkable experiences that excite moviegoers across the nation!

Qualifications

• 5+ years of experience in marketing, brand, or promotional management.
• Experience in entertainment, retail, or FMCG industry preferred.
• Ability to provide post-campaign analysis and recommendations.

Responsibilities

• Develop and implement marketing strategies for movie campaigns.
• Manage budgets effectively to meet objectives.
• Lead cross-functional teams for campaign executions.
• Collaborate with partners and suppliers for impactful promotions.
• Provide post-campaign analysis and track industry trends.

Skills

Strong analytical mindset

Excellent communication skills

Stakeholder management

Creative problem-solving

Results-driven approach

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Are you passionate about movies, entertainment and creative marketing?
Take the spotlight in shaping movie promotions, partnerships and local area marketing campaigns that excite cinema goers and movie lovers nationwide!

What You’ll Be Doing

Develop and implement marketing strategies for local and blockbuster movie campaigns, as well as local area marketing (LAM) initiatives.

Manage budgets effectively to meet company objectives.

Collaborate with partners, movie distributors and suppliers to develop impactful promotions that boost admissions and sales.

Plan and execute timely initiatives to drive awareness, visibility and footfall to cinemas.

2. Campaign Execution

Lead cross-functional teams: distributors, operations, sales and marketing for flawless campaign rollouts.

Develop creative ideas based on audience insights and consumer behaviour.

Ensure every activation and partnership reflects the fun, energy and innovation of the GSC brand.

Coordinate with internal and external stakeholders on budgets, marketing plans and advertising efforts.

Work with agencies and partners to deliver on-ground events, digital content and brand activations.

Maintain consistency of branding across all campaigns and touchpoints.

4. Analysis & Reporting

Provide post-campaign analysis with key learnings and recommendations for improvement.

Track A&P budgets, competitor activities and industry trends.

Analyse customer behaviour to identify tactical opportunities for engagement and retention.

What We’re Looking For

Bachelor’s degree in Business, Marketing, or related field.

5+ years’ experience in marketing, brand, or promotional management (entertainment, retail or FMCG background preferred).

Strong analytical mindset with experience in ROI/ROM evaluation.

Excellent communication and stakeholder management skills.

Creative, proactive and results-driven. You thrive in a fast-paced, dynamic environment.

A collaborative leader with solid planning and execution skills.

Why Join GSC?

At GSC, we don’t just show movies. We create experiences. 🌟

You’ll be part of an innovative, trend-driven team that’s passionate about storytelling, pop culture and bringing Malaysians together through the power of cinema. Expect a fun, fast-paced and dynamic environment where your ideas make an impact and your campaigns light up the big screen!

🎬 Ready to take your marketing career to the next level? Apply now and be part of the team that brings movie magic to life at GSC.

Please note: Only shortlisted candidates will be notified.

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