Associate, Communications

Carousell; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading ecommerce platform in Kuala Lumpur is searching for an Associate in Communications to spearhead consumer PR and corporate communications initiatives. Candidates should possess a strong understanding of the media landscape, experience in utilizing AI tools, and proficiency in English and Traditional Chinese. The role involves managing campaigns, media inquiries, and ensuring precision in communications, contributing significantly to brand reputation. Join a dynamic team dedicated to reshaping the future of recommerce.

Qualifications

• Strong understanding of media tiers and pitching trends.
• Comfortable using AI tools and analytics for communications.
• Keen sense for compelling PR narratives.

Responsibilities

• Execute consumer PR campaigns across multiple markets.
• Manage media monitoring and media list tools.
• Draft public communications with stakeholder collaboration.

Skills

Strong grasp of media landscape

Comfort with AI and media tools

Attention to detail

Proficiency in English and Traditional Chinese

Ability to analyse media reports

Tools

Media monitoring tools

Telum

Job description

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact.

Job Description

About the Role

We're looking for an Associate, Communications to take the lead on our consumer PR and corporate communications efforts. This role is for someone who enjoys building campaigns from the ground up and owning their execution. You'll have the autonomy to manage regional campaigns and oversee our 'newsroom' operations, including media intelligence and list management. If you have a knack for spotting news opportunities, pitching them effectively, and securing impactful coverage, you'll find a great home here.

What You Will Do

• Drive the end-to-end execution of consumer PR campaigns across seven markets, from concept to coverage.
• Manage our media monitoring and media list tools, ensuring data accuracy and insightful trend analysis.
• Serve as the primary writer for the team, leveraging AI tools to accelerate initial drafts before refining the final narrative.
• Own the integrity of our public communications, leading verification processes with stakeholders for accuracy.
• Act as a guardian of our brand reputation by managing media inquiries related to trust and safety.
• Proactively identify and pitch relevant media trends and news hooks to leadership.
• Ensure campaign launches meet scheduled timelines by effectively managing stakeholder input.
• Handle day-to-day safety and scam-related media queries independently.

Qualifications

• A strong grasp of the media landscape, including different media tiers and current pitching trends.
• Comfort with adopting new technologies like AI, media databases, and analytics tools to enhance workflows.
• A keen sense for what constitutes a compelling PR story versus internal communication.
• High attention to detail to ensure accuracy in all communications.
• Proficiency in English and Traditional Chinese (written and spoken), with the ability to draft and localise communications for Taiwan and Hong Kong markets.
• Experience in building targeted media lists using tools like Telum.
• A proven ability to produce polished drafts that require minimal tonal adjustments.
• Familiarity with analysing media intelligence reports to derive actionable insights.

Additional Information

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