Assistant Vice President, Credit Card & Personal Loan Product Development

Alliance Bank Malaysia Berhad; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading banking institution in Kuala Lumpur is seeking a product development leader to drive credit card and personal loan offerings. The role involves developing new financial products, enhancing existing ones, and collaborating with various stakeholders to ensure successful implementation and performance tracking. Ideal candidates will have a strong understanding of market trends and experience in product and campaign management. Competitive compensation and comprehensive benefits package offered.

Benefits

Comprehensive training and development programs

Performance-based bonuses

Health and medical insurance

Qualifications

• Experience in product development and campaign management.
• Ability to work collaboratively with cross-functional teams.
• Strong understanding of market trends and competitor analysis.

Responsibilities

• Lead the development of consumer credit card and loan products.
• Initiate process improvements and product enhancements.
• Monitor product performance and report on outcomes.

Job description

This job is about leading the creation of credit card and personal loan products. You might like this job because you'll shape financial offerings and increase customer satisfaction while working with various teams to enhance business growth.

• Initiate and execute consumer credit card & personal products to drive overall card business growth, with primary objectives to grow new card base, improved product profitability through relevant product features & benefits and working closely with all stake holders.

KEY RESPONSIBIITIES

• Role requires regular interaction with sales channels, operations, credit policy and credit processing hub to monitor and drive cards performance to achieve the cards goals.
• Supporting the above, the role’s functions include the following:
• Product/Proposition Development
• Initiate in the development of new products or enhancement of existing products by preparing the necessary paperwork and involved in gathering required information from relevant stakeholders like IS, Operations etc
• Process Development
• Review areas for new process development to cater for new business initiatives or assist in improving existing processes that support the business
• Provide the necessary reporting from the perspective of performance of campaigns or initiatives and to track and report overall products health across the Bank
• Campaign Management
• Lead in the development of campaigns which includes working with the relevant advertising agencies to obtain the necessary marketing materials.
• Market Awareness
• Understand the market environment and impact of competitors’ action plans.
• To assist the changes in regulatory, monetary and economic environment to the business

KEY RELATIONS

Internal

• Business Finance
• Consumer Risk
• Contact Center
• Technology
• Cards Operations
• Decision Management
• Group Legal/Operational Risk/Compliance
• Group Corporate Affairs and Branding
• SME

External

• Card associations
• Customers
• Business planning, reporting, forecasting and budgeting
• Policy setting & credit approval
• Anti Attrition programme, service level and customer experience
• Host and platform readiness, availability and support
• Supply chain and inventory management, cost saving measures
• Requests for extraction of relevant data to support decision making or report preparation
• Review of agreements, terms and conditions, compliances and advisory matters
• Product publication, collateral, communication and advertising
• Business strategies & process for business cards
• Industry and regulatory initiatives and directions
• For development of marketing creatives
• Sourcing of promotional items/services, lettershopping services
• Handling of complaints/correspondences on campaigns

CONTRIBUTES TO

• Consumer banking business performance, specifically in terms of:
• Product revenue
• Product receivables
• New customers
• Brand health

AUTHORITIES

• Authority to execute campaigns and assist Head, CCPL Product Development & Credit Support in running the business.

Job Requirements

Company Benefits

Career Development and Growth:

Comprehensive training and development programs.

Competitive Compensation and Benefits

Performance-based bonuses and incentives.Health and medical insurance coverage for employees and their dependents.

We believe that banking should be more than just a transactional experience. Beyond just a bank, we strive to be a true partner that supports our customers through every stage of their financial journey. We offer a wide range of solutions for any of life’s events, and aspire to be the bank for the entire lifetime of our customers. We want our customers to recognise that we are committed to providing personalised,