Assistant Public Relations Manager

Baker Tilly; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading professional services firm in Kuala Lumpur is seeking a Corporate Communications Specialist to manage internal and external communications, enhance brand visibility, and develop relationships with media, particularly in Chinese. The ideal candidate will have at least 7 years of relevant experience and proficiency in both English and Chinese, fostering strong collaborations and producing effective content under tight deadlines.

Qualifications

• 7+ years of experience in corporate communications or media relations.
• Proficiency in English and Chinese, both written and oral.
• Ability to work under tight deadlines.

Responsibilities

• Draft internal and external communications to enhance brand image.
• Develop relationships with media, focusing on Chinese outlets.
• Create engaging social media content for Chinese platforms.

Skills

Chinese media relations

Content creation

Bilingual communication

Team collaboration

Event coordination

Education

Bachelor’s degree in Mass Communication, Public Relations, or Marketing

Job description

This role is crucial in strengthening the Firm’s brand image and visibility, both internally and externally. The ideal candidate will be able to collaborate across departments, foster strong media relationships (with a particular emphasis on Chinese media), produce clear and purposeful content under tight deadlines, and contribute to growing the Firm’s profile in the industry.

Job Description

• Gather information and draft internal and external communications (press releases, articles, social media content, brochures, and announcements) to enhance the Firm’s brand and image.
• Develop and maintain relationships with media outlets and journalists — especially Chinese media — to maximize coverage and grow the Firm’s reach.
• Develop relevant Chinese social media content, such as videos, for various platforms, including Chinese social media platforms, to reach and engage the Firm’s Chinese-speaking stakeholders and prospective clients.
• Ensure social media content is available in both English and Chinese; this includes writing and translating messages and announcements to reach a wider, multilingual audience.
• Develop and maintain relationships with professional bodies (such as ACCA, ICAEW, MICPA, CPA, and others) to aid in industry branding and visibility.
• Support the coordination and delivery of events and activities that help promote the Firm’s brand and culture.
• Source and oversee the production of corporate gift items and premium materials in a cost-effective manner.
• Handle external client communications related to congratulatory messages, condolences, greeting cards, and other client care initiatives.
• Assist in the preparation of the annual marketing budget and manage related expenses.
• Work closely with Baker Tilly International on marketing and communication programs and initiatives.
• Perform evaluation and post‑mortem reviews after initiatives or events to identify lessons learned and opportunities for future improvement.
• Provide support for ad‑hoc tasks and other responsibilities as assigned by supervisors.

Requirement

• Bachelor’s degree in Mass Communication, Public Relations, Marketing, or related field.
• At least 7 years of relevant work experience in corporate communications or media relations.
• Proficiency in both English and Chinese (written and oral); ability to read, write, and translate effectively in Chinese is a strong advantage.
• Ability to work under tight deadlines with a strong sense of urgency.
• Collaborative team player who can also work independently with minimum supervision.
• Creative, adaptable, with strong interpersonal and communication skills.
• Familiar with the media landscape and digital media trends in Malaysia.
• Experience in a professional services firm (such as accounting, legal, or financial services) is a plus.