Assistant Project Marketing Manager (property developer)

Randstad; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading government-linked developer in Kuala Lumpur is seeking an Assistant Project Marketing Manager. This individual will lead integrated marketing campaigns for various property portfolios. The ideal candidate should have 5–7 years of experience in property marketing, strong proficiency in digital marketing, and a Bachelor's Degree in a related field. This is a unique opportunity to contribute to high-impact township initiatives and engage with diverse audiences throughout the marketing journey.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Real Estate Management, or a related field.
• Minimum 5–7 years of experience in property marketing.
• Strong proficiency in digital marketing, brand management, and market research.

Responsibilities

• Lead integrated marketing campaigns for diverse property portfolios.
• Conduct deep-dive research into property market trends and pricing.
• Develop programs to enhance customer experiences during the buying journey.

Skills

Digital marketing

Brand management

Market research

Customer engagement

Education

Bachelor's Degree in Marketing, Business Administration or Real Estate Management

Job description

Assistant Project Marketing Manager (property developer)

A leading government-linked developer is seeking a strategic Assistant Project Marketing Manager. You will lead integrated marketing campaigns for diverse property portfolios and high-impact township initiatives. This is an exceptional opportunity for a professional who thrives at the intersection of real estate and the digital economy.

Strategic Marketing & Product Development

• Conceptualize and execute comprehensive marketing blueprints for a diverse portfolio of residential, commercial, and integrated developments.
• Provide market-driven insights during the development phase to ensure architectural designs and layouts align with target audience demands.
• Lead high-impact project launches, curated roadshows, and exclusive exhibitions to drive market presence.

Sales Support & Lead Generation

• Partner with Sales leadership to architect data-driven campaigns designed to funnel high-intent, qualified leads to the sales force.
• Oversee the customer journey through the coordination of show gallery experiences and private property previews.
• Empower internal teams and external agencies with high-conversion marketing kits and technical sales presentations.

Market Research & Competitor Analysis

• Conduct deep-dive research into property market trends, pricing benchmarks, and evolving buyer demographics.
• Maintain a pulse on the competitive landscape, analyzing rival pricing, incentives, and positioning strategies to guide pricing decisions.

Customer Engagement & Relationship Management

• Develop programs to enhance customer experience during the buying journey.
• Manage communication on project updates, handover timelines, and community-building initiatives.
• Gather feedback from buyers to improve future projects and marketing strategies.

Budget & Vendor Management

• Manage marketing budgets for projects and ensure cost efficiency.
• Liaise with creative agencies, media partners, and event organizers for campaign execution.

Corporate Governance

• Ensure the seamless integration of Anti-Bribery Management System (ABMS) requirements within all marketing processes.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Real Estate Management, or a related field.
• Minimum 5–7 years of experience in property marketing.
• Strong proficiency in digital marketing, brand management, and market research.
• Familiarity with ISO standards or ABMS frameworks is highly regarded.

How to Apply

The information provided above serves as a general outline of the position. For more detailed information and to apply, please submit your application through this advertisement or contact the recruitment team.